AFP Imaging Corporation (OTCBB:AFPC.OB) announced that it has signed an agreement with Easy Dental, a subsidiary of Henry Schein, Inc. for the production and supply of CMOS technology intraoral digital x-ray sensors. The Easy-Ray™ sensors will be marketed under Schein’s Easy Dental™ brand, and are aimed at the approximately 20,000+ Easy Dental users who are already using the Company's dental practice management software. Schein has just launched a broad based advertising and promotional campaign for Easy-Ray and initial deliveries to dentists have begun. A full Easy-Ray product kick-off is slated for the upcoming international Chicago Mid-Winter Dental Show at the end of February. The easy-to-use, Easy Image™ dental imaging software solution together with Easy-Ray is designed to fit the needs of all Easy Dental customers. The sensors, in combination with Easy-Ray and EasyImage, form the foundation for dentists to have a seamless, integrated solution for practice management and dental imaging, leading to greater productivity and enhanced ease-of-use.
Matthew Hawkins, Vice President and General Manager of Henry Schein’s Technology division, commented, "We quickly realized there is great demand for Easy-Ray and wanted to package Easy Image software with this state-of-the-art patented active-column CMOS technology digital x-ray sensor solution that we could endorse and that would meet the digital requirements of our customers."
The contract, represents AFP IMAGING 's first major OEM contract for its line of intraoral dental CMOS
sensors. The sensor has been engineered to Schein's exacting specifications. Hawkins further
emphasized, "AFP has assembled a great technology team that customized the sensor to our specifications. Their imaging team matches our passion for innovation, technology leadership, as well
as a sense of pride in delivering great solutions to the market."
AFP Imaging, through its Dent-X brand, has become a sizeable player in dental imaging as it rapidly transitions from its traditional business in film-based imaging to a global leadership position in digital technologies. In addition to the OEM agreement with Schein, AFP markets its own line of digital sensors under the EVA® brand name as well as a line of digital panoramic x-ray machines for use by dentists. The Company also produces a companion line of film-based imaging products, which are still widely used by a majority of dentists worldwide. AFP Imaging supplies a comprehensive line of digital and film-based imaging products for use in veterinary and medical applications. Products are sold in over 100 countries worldwide through authorized AFP dealers under various brand names including AFP, Dent-X, EVA, ImageVet™, ProImage™, and DigiVet™. For additional information, visit our websites at www.afpimaging.com and www.dent-x.com.