Brasseler USA Introduces Refreshed Brand Identity

New Look Unveiled at Special Event During the 2015 Chicago Midwinter Dental Meeting
Posted: April 9, 2015
Edited by Dentaltown staff

SAVANNAH, Ga.—Brasseler USA recently introduced a new branding initiative to be implemented throughout 2015 and beyond.

Brasseler unveiled some of the components of its recent efforts, such as a refreshed logo, at an exclusive reception held for members of the media at this year’s Chicago Midwinter Dental Meeting.  

Though the updated brand identity will be gradually introduced, Brasseler USA had many noticeable changes at the meeting that reflected the new approach including a newly designed trade show booth as well as updated marketing materials, business cards, and stationery. Other components showcasing the new look will be progressively integrated over time.  

“Our tagline has been refined to broaden its meaning,” remarked Don Waters, President and CEO of Brasseler USA. “‘By Your Side’ reflects our passion to support dentists in delivering predictable and consistent clinical results. Through collaboration with key opinion leaders recognized for their expertise, Brasseler USA develops innovative products which provide solutions and thereby enhance clinical practice. Our consultative, direct-sales approach means that Brasseler USA is by the dentists’ side. We are committed to remain ‘By Your Side’ for many years to come.”

“Our recent branding efforts were initiated to reinvigorate the classic Brasseler USA brand that dental professionals know and trust,” continued Waters. “Our fundamental philosophy and practice of working to support and elevate clinical practice remains the same. Our customers value quality and precision in their instruments to deliver excellent oral healthcare to their patients. Brasseler USA is, and always has been, proud to be ‘By Your Side’ as a true partner in professional success.” 
 



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