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Oral Health America's Annual Fall for Smiles Campaign Kicks Off

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Posted: September 9, 2014
Edited by Dentaltown staff

Chicago, IL —  September 9, 2014 — Oral Health America’s (OHA) annual Fall for Smiles campaign kicked off on Sept. 1, educating Americans about the importance of maintaining a healthy mouth through daily 
brushing and flossing, regular dental visits, eating healthy foods and avoiding tobacco products.

Two Americas are emerging when it comes to oral healthcare, with young adults, low-income Americans and 
those with lower education levels less likely to do daily dental care activities and receive regular dental 
cleanings. That makes this year’s campaign especially important. The key to the success of Fall for Smiles
is spreading the message of the importance of oral health to overall health, and the Fall for Smiles
webpage is full of resources that all Americans can use to participate.

The earlier children are taught how to take care of their teeth and mouths, the more likely they are to 
continue having good oral health habits for a lifetime. With that in mind, OHA’s Fall for Smiles webpage
features several materials designed specifically for children. This includes a coloring sheet, brushing 
chart and activity booklet with experiments and activities that make learning about oral health fun. 
Parents can share the campaign tip sheet with their kids, explaining to them the basics of dental care so
they can learn to take care of their teeth themselves.

Dental offices looking to participate in Fall for Smiles can take advantage of a specially created campaign 
booklet, which discusses the campaign in detail and is also available in a Spanish-language version. 
Offices can download a customizable campaign poster, Candy Drive poster (to trade Halloween candy 
for tooth-friendly treats) and a Fall for Smiles web button to use on their office website. OHA also 
encourages dental offices to participate in a Smile Contest by submitting photos of patients’ healthy 
smiles for a chance to win Zooby sample packs from Denticator. Offices looking to offer pro-bono care 
can apply for donated dental product through OHA’s Product Donation Project and promote Fall for 
Smiles activities with a press release template that can be customized and sent to local media.

Anyone can spread the message of the importance of oral health with OHA’s letter to the editor
template and social media guide. The letter to the editor is fully customizable and contains key points 
about the importance of oral health. The social media guide contains suggested language for Facebook, 
Twitter, enewsletters and more to help expand upon the Fall for Smiles messaging.
For more information about these resources and more, please visit the Fall for Smiles webpage at 
www.oralhealthamerica.org/fallforsmiles. 
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