FORT WORTH, Texas (Nov. 16, 2004) - Bright Now! Dental Inc. has chosen Buxton to help with its business expansion plans. "As a provider of business support services to dentists, Bright Now is committed to assisting dentists in opening practices wherever there is a need for quality, affordable dental care," said Steve Bilt, president and chief executive officer of Bright Now. "We look forward to expanding our already extensive national presence in order to help as many patients as possible access comprehensive dentistry in convenient locations."
Buxton will draw from its extensive psychographics data and proprietary drive-time technology to identify primary service areas and help Bright Now better recognize prospective patients, where they can be found, and how affiliated providers can reach out to those patients in support of future growth.
"We're confident that the Buxton team will successfully apply their expertise and resources to help us continue to grow," said Kevin Callahan, senior vice president of sales, marketing, and business development at Bright Now. "With their help, we'll carefully select the best areas to supplement our existing affiliated practices."
"Bright Now has already proven itself to be a fast-growing leader in the business of providing support services to dental offices," said Paul Schlesinger, vice president of Buxton. "Our research will provide them with the customer demographic information they'll need as they continue to grow."
Headquartered in Santa Ana, Calif., Bright Now! [www.brightnow.com] is the nation's leading provider of business support services to dentists. Along with its subsidiaries, Monarch Dental Corporation, Castle Dental Centers, and Newport Dental Plan, Bright Now serves more than 275 dental offices in 19 states. Independent, affiliated dentists deliver general, specialty, and cosmetic care to more than 2.5 million patients each year.
Since 1994, Buxton has been the industry leader in customer analysis for the retail industry. Buxton draws from its database of over 100 million households to identify individual customers' lifestyles, behavior patterns, and buying habits to accurately advise retail and restaurant chains where to locate new stores. Among its 600 clients are Pier 1 Imports, Florida Hospital, Dave & Buster's, Concentra, and The Container Store.