Patent-Pending GentleWhite™ QuickStick™ with whitening power equivalent to 19% hydrogen peroxide maintains results of professional whitening treatments, is an effective primary whitener for young people and mild cases, and is highly effective for reducing bleaching relapse. Westlake Village, CA – September 24, 2004 — Innovative Medical and Dental Solutions, LLC (IMDS) today announced that it has reformulated and redesigned its popular QuickStick™ dental whitener. The company claims the product delivers whitening power equivalent to 58% carbamide peroxide, yet, by way of the company’s unique GentleWhite aqueous suspension technology, the formulation causes no negative side effects, such as gingival burning or tooth sensitivity.
“This unique formulation combines active bleaching ingredients with our proprietary chemical process that forms its own barrier by extracting moisture from gingival tissues,” said Stephen Ross, IMDS Chief Executive Officer. “This makes for a very powerful yet completely portable, easy-to-use product that delivers such a high level of whitening power that it can maintain the results of professional whitening treatments, and is highly effective as a primary whitener with mild cases. It is especially popular with youngsters for post-orthodontic bleaching.
“The response to the original QuickStick, launched last year, has been very gratifying. But, in line with our corporate philosophy of continuous improvement, we decided to revise the product’s appearance and enhance patient experience. We revamped the formula, upping its whitening power by more than 20% and improving the taste. Some patients experienced a slight aftertaste with the original QuickStick, but the new formulation completely eliminates this.
“To make the QuickStick look as good as it performs, we contracted with a west-coast cosmetics designer to create a special new package. The result is a beautiful, crystal-like case with an attractive teal sleeve securing the stick. Designed into the cap is a mirror to make the QuickStick easy to use anywhere. Dentists can also have QuickSticks personalized with their name and phone number printed on the cap.
In addition, IMDS offers point-of-sale promotional material that can be personalized for dentists at no charge. What’s more, a unique mirrored counter display is available that not only displays the QuickStick and encourages patients to evaluate their smile, but can also hold inventory and personalized brochures.
“Many of the dentists who have experienced the QuickStick’s ability to prolong the effects of professional bleaching are both pleased and impressed with the results,” Ross continued. “Dentists often express frustration with ‘bleaching relapse,’ the tendency of a bleaching treatment to fade back to its darker shade over time. This is a highly variable phenomenon, and depends on diet, genetics, pharmaceutical use, and other factors. Some people are more resistant to relapse than others, but, it eventually happens to everyone to one degree or another. The QuickStick is highly effective at maintaining the results of professional in-office or take-home whitening treatments.”
A dentist who was part of the pre-market trial said that he had one patient in particular who had difficulties with bleaching relapse. “After she received a QuickStick, she called me up raving about how the stick had re-whitened her smile after a continental dinner that included red wine and espresso,” the dentist said. “She went to the ladies room after dinner and was dismayed that her smile had dulled just in the course of eating dinner. She used the QuickStick and was amazed at how it had restored her glorious smile in just a few minutes.”
The patient reported that she had tried everything — including professional-strength whitening strips — and nothing kept her teeth from going dull over time — until she discovered QuickStick. “She told her friends, and I picked up several new patients,” the dentist said. “Dentists love this product,” Ross said. “They especially love the fact that it — like all GentleWhite products — is only available from dental professionals. And there is nothing with its quality and efficacy available at the corner drug store.”
The IMDS GentleWhite product line includes not only the QuickStick, but also an advanced In-Office whitening gel and a complete Take-Home whitening kit, all of which feature the company’s unique, patent-pending aqueous suspension system for prevention of burning and sensitivity. IMDS also markets the Cure & Whiten 100 automated plasma-arc light for composite curing and whitener acceleration.
IMDS’ only business is the supplying of state-of-the-art dental materials and equipment exclusively to dental professionals. Products are available directly from IMDS or from independent agents located around the USA and Canada. For more information contact IMDS at 1-877-2-GENTLE (1-877-243-6853), or visit the IMDS website: www.gentlewhite.com.
IMDS is a privately-held firm focused on delivering more effective and comfortable dental procedural results to patients while enhancing productivity and profitability of dentists in North America. The company offers a range of hardware and consumable products as well as services designed to deliver on its promise: Making the World A Gentler Place, One Smile at a Time.