ST. PAUL, Minn. – (April 5, 2012) – 3M ESPE announces a new ratings and reviews feature on its website, allowing customers to share their opinions and recommendations of 3M ESPE products through dental products reviews. With such popular dental products as Filtek™ dental restoratives, Scotchbond™ dental adhesives, RelyX™ dental cements, MDI Mini Dental Implants, and Clinpro™ preventive products, 3M ESPE hopes the new dental products review feature will help its website visitors efficiently evaluate their options and purchase with confidence.
“Data shows that online shoppers are increasingly relying on product ratings and reviews to help them make decisions,” said Keith Haig, director of marketing for 3M ESPE. “This new dental products review feature goes hand-in-hand with our recent redesign of the 3M ESPE website. Everything is aimed at giving visitors a cleaner, simpler, more engaging experience on the site, and helping them find the dental products review they need.”
Visitors to the 3M ESPE website will now find a “Reviews” tab on each dental product page, where they can view other users’ comments and add their own. To add a dental products review for a 3M ESPE product, reviewers are asked to rate each product on a scale of one to five stars and to state whether or not they would recommend the product. An additional feature of the 3M ESPE dental products review lets users leave additional comments to explain their experiences with products. The online form also gives users an option to include related products in their dental products review, as well as a space to confidentially submit additional feedback to 3M ESPE customer service.
To help prompt customers to use the new dental products review feature, 3M ESPE has created a web button that will be featured on email campaigns, e-newsletters, and other online outlets. “We encourage all customers to use this dental products review feature,” said Haig. “Candid feedback has always been of the utmost importance to us at 3M ESPE, and this new ratings and reviews tool gives our customers the easiest way yet to let us, and others, know what they think.”
To start adding your ratings and reviews, visit http://www.3mespe.com/review.
About 3M, 3M Health Care and 3M ESPE
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. 3M ESPE Dental is part of 3M Health Care which offers solutions in the medical, oral care, drug delivery, food safety and health information markets. 3M ESPE markets more than 2,000 dental products and services. 3M ESPE products are designed to help make dentistry easier, faster and better for dental professionals and their patients. For more information on 3M ESPE, visit www.3MESPE.com. To learn more about 3M, visit www.3M.com or follow @3MNews on Twitter.