Lancaster, PA 1 Sept 2010 – Nationwide - The Parker Group, a services and solutions firm for dental practices, today announced a strategic partnership with Ken Mueller, President of Inkling Media - an inbound marketing and social media consulting firm based in historic Lancaster, PA.
“We are pleased to introduce Mr. Mueller as our social media and inbound marketing expert and chief consultant,” says Jill Kring Carter, President of The Parker Group. “With his expertise, and extensive experience helping businesses of all kinds effectively utilize inbound marketing and social media, this alliance between The Parker Group and Ken Mueller / Inkling Media, brings highly sought-after services to our clients, and helps round out our comprehensive line of successful solutions for dental practices.”
Mueller will be responsible for the development of The Parker Groups inbound marketing and social media services to their dental entrepreneur clients. His knowledge will be delivered to clients via seminar, webinar, tele-consulting or as part of the dental school curriculum or state and local dental association/organization agenda, as “inbound marketing and social media are now as important to the success of a dental practice as any other marketing tool,” says Jill Kring Carter. “I am honored to have been invited to join the talented individuals at The Parker Group, and to be able to bring today’s online marketing tools to their clientele, so that they can successfully engage, full-circle, in this technology-driven, and now social media-driven society,” says Mueller.
With a bachelors degree in Broadcasting and a Master’s in Mass Communications, Ken Mueller has three decades of media experience, including WXPN-Philadelphia, The Museum of Television & Radio (now The Paley Center for Media) in NYC, and a variety of other non-profit and for-profit entities. He has also been an Instructor in the College of Communications at Penn State University, and is currently an Adjunct Instructor at the Pennsylvania College of Art & Design.
Mueller has written about radio, music, inbound marketing, social media and a variety of other topics for a number of print and online publications. He has been interviewed by numerous national media outlets including CNN, FoxNews, USA Today, The New York Times, Time Magazine, and Readers Digest.
The Parker Group (http://www.facebook.com/pages/The-Parker-Group/138047982873435?ref=sgm )is located in Lancaster, PA. Founded in 1995, it was a privately held business and practice financing consulting firm. In 2010, Jill Kring Carter, President of The Parker Group, launched an aggressive strategy to expand the scope of The Parker Group through a series of strategic alliances toward building an industry-leading dental practice services company. The Parker Group is comprised of distinct, but synergistically linked businesses to effectively serve the dental practice arena.