Midmark Introduces the New Elevance Dental Chair

Posted: July 29, 2010
Midmark Introduces the New Elevance™ Dental Chair
A breakthrough in patient comfort, premium styling and patient access for dentists

VERSAILLES, Ohio – (July 28, 2010) – Midmark Corporation announces the availability of its newest chair for the dental office, the Elevance™ Dental Chair. Years of research and development yielded a patient chair that is a genuine departure from any chair on the market today. With its unique Cantilever Forward™ design, advanced hydraulic system and the fully integrated heat and massage option, the Elevance chair delivers sophisticated styling, optimal patient access and exceptional patient comfort without compromise.

Unobstructed access to the patient’s oral cavity is crucial for a dentist to maximize performance and maintain an ergonomically correct working position. The Elevance chair has a unique backrest that is thin and narrow and cradles patients with exclusive integrated armrests for exceptional patient comfort and access. Providing an unprecedented range of travel, the Cantilever Forward design brings the patient to the clinician. Starting at a low seat height of 15 inches and extending to a seat height of 34 inches, the chair accommodates a broader range of operators and offers greater flexibility whether seated or standing.

Patient comfort is one of the most important factors in creating an ideal patient experience and a calmer, less anxious patient. The Elevance chair has multiple features that were created to relax the patient and provide comfort during lengthy procedures. The sculpted headrest, advanced lower lumbar support and two layers of foam offer luxurious comfort and increased support. The patented, integrated armrests and cast aluminum backrest deliver a comfortable secure patient regardless of size. The advanced hydraulic system delivers smooth, responsive operation while supporting patients weighing up to 450 pounds.

The optional SerenEscape™ heat and massage system offers patients a serene escape with a relaxing massage, while lumbar heat warms muscles for further relaxation. The patient’s personal preferences are easily controlled with a remote hand control. Settings include high and low heat, three different massage patterns and adjustable speed and intensity.

Since the dental chair is usually the most noticeable element in the dental office, aesthetics and presentation are integral. Midmark has expanded upholstery options to include limited seams Ultraleather upholstery as well as two-toned plush upholstery that allow customers to personalize their office. Expanded upholstery color selection now includes twenty standard Ultraleather colors and twelve Royal Hampton seamless vinyl colors.

For questions regarding this new product, please contact the Midmark Dental Customer Service department at 1-800-MIDMARK or visit midmark.com/elevance.

About Midmark Dental
Dedicated to helping dental professionals deliver the most efficient patient care, Midmark offers a complete line of innovative equipment solutions for operatories, instrument processing and central utilities. The Midmark Artizan™ Dental Furniture line and Integra™ Dental Casework offer the most comprehensive cabinetry solutions available from a dental manufacturer. And, its line of ergonomic dental chairs with patented integrated armrests is recognized for comfort and style. Designed to deliver exceptional value and productivity to high-tech dental practices, including intra-oral dental X-ray, digital panoramic and digital sensor systems, the Progeny dental imaging products lead the industry with more than 33,000 intra-oral X-ray installations. In addition, Midmark offers quality lighting, reliable delivery systems, ergonomic seating, air compressors and evacuation systems, as well as market-leading sterilizers.

About Midmark
Midmark Corporation brings efficient patient care to millions of people each day in the human and animal healthcare industries around the world. The most trusted name in medical, dental and veterinary healthcare equipment solutions, Midmark is committed to providing innovative products and services for the healthcare professional, integrating value-added technology into everything it does. With over 1,100 teammates worldwide, Midmark is dedicated to making a positive difference in the practice of healthcare. Headquartered in Versailles, Ohio, Midmark Corporation maintains four subsidiaries in the United States. To support international healthcare markets, it holds a subsidiary in France, and partners with a leading healthcare manufacturer in India. For more information about Midmark, visit the company’s Web site at midmark.com.



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