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Touchdown for Digital Dentistry: CADapalooza '10 Scores!

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Posted: June 22, 2010
Touchdown for Digital Dentistry: CADapalooza ’10 Scores!

Dallas, TX – (June 21, 2010) – CADapalooza ’10 certainly lived up to its reputation and
delivered an exceptional program this year in Dallas, Texas! Hundreds of dental
professionals attended the 3-day event held at the Gaylord Texan Resort, Cowboys Stadium
and D4D Technologies’ world headquarters to see the future of dentistry firsthand. The
event began with a “Millin’ Around” Welcome Reception in the scenic Main Atrium at the
Gaylord Texan Resort where registered attendees, manufacturers and sponsors gathered for
an evening of camaraderie and celebration. D4D’s Social Media representative mingled
among the crowd with her Apple iPad and invited them to follow and join our social
networking sites, www.facebook.com/e4dsky, www.twitter.com/e4dsky and
www.youtube.com/user/d4dtechnologies.

On Friday, attendees were shuttled to the new, $1.4B Cowboys Stadium for a full-day lecture
program covering current state-of-the-art systems and materials to the incredible capabilities
of leading edge integrated dental technologies that are under development. Special video
messages from profession leaders Dr. Gordon Christensen and Dr. Pete Dawson were played
for the crowd on the HD screens in the Main Club Level, where attendees were also treated
to a live patient demonstration by CAD CAMbassador Sherri White, RDA, CDD featuring E4D’s
DentaLogic software’s newest features.

Other notable MVP’s (Most Valuable Presenters) included Dr. Paul Child, Jr., CEO of CR
Foundation sharing his perspective on CAD CAM systems currently on the market; Dr. Colin
Norman of 3M ESPE; Dr. Santine Anderson of THE DENTAL ADVISOR; Dr. Don Deems, The
Dentist’s Coach; Lee Culp, CDT; Dr. Curtis Jansen and D4D Software Engineer Rakesh Lal
introducing the revolutionary E4D Compass software; Dr. George Tysowsky of Ivoclar
Vivadent; as well as Dr. David Reznik and Rick Willeford, CPA/CFP providing a fresh
perspective of the business side of dentistry.

Midway through the day, lunch was served and attendees were invited to step in front of an
HD camera to have their video image projected onto the massive 60-yard JumboTron. Photos
were captured as souvenirs to commemorate their experience on the world’s largest high
definition screen.

After the break, the D4D Marketing team prepared a series of amusing viral videos that the
crowd could watch on either the JumboTron or back in the Club Level. Following the laughter,
lectures were back underway as the E4D DentaLogic and E4D Compass software
demonstrations continued to display on the JumboTron.

The program closed that afternoon and all participants were led up seven stories for an
evening reception at the Dr. Pepper Star Bar overlooking the football field. Guests were
greeted with hors d’ oeuvres and cocktails as they arrived, and all had the opportunity to tour
the 3,000,000 sq ft stadium, including a behind-the-scenes look at the Cowboys’ and Cowboys Cheerleaders’ locker rooms, as well as a free-for-all run of the field itself. Many took
photos in the Cowboys star at the center of the field and others took advantage of the
opportunity to go all the way and run for a touchdown!

On the final day, all participants had the opportunity to participate in the Build-a-Crown™ and
Advanced Design Workshops at D4D Technologies’ world headquarters in the Dallas suburb
of Richardson, Texas. Bringing models of their own, they attended their pre-arranged times
to sit with CAD CAMbassadors to see their own crown being scanned, designed and then
milled right before their eyes in a matter of minutes! Ivoclar Vivadent, Premier Dental and
3M ESPE’s technical specialists were on hand to make sure each crown left with proper
esthetic control – with stain and glaze, characterization, crystallization and polishing centers.
“The support of our partners is unparalleled, having Henry Schein Dental, Ivoclar Vivadent,
Premier Dental, Imaging Sciences International and 3M ESPE all pulling in the same direction
has made this a tremendous success and paved the way for the future of digital dentistry,”
said Dr. Gary Severance, VP of Marketing and Clinical Affairs at D4D Technologies. MVP’s
were also on-hand at the Advanced Design Workshops to highlight upcoming software
releases and revealing the Top 10 Steps to Restoration Design, taking their restorations from
Ordinary to Extraordinary™, lead by Lee Culp, CDT. Over 200 restorations were completed
and given to the participants, and every attendee was able to “Experience the Experience” of
what E4D can do for them, their practice and especially their patients.

If you attended this year’s event, we sincerely thank you for your participation and we hope
you found the experience as rewarding as we did. Be sure not to miss next year’s event as it
promises to exceed even the greatest expectations for the future of dentistry!

About D4D Technologies LLC
D4D Technologies is taking the dental profession to a higher level of productivity, patient
comfort, and convenience with its E4D Dentist™, E4D Labworks™ and E4D Studio™
Systems, all part of the E4D Sky™ Network of products. The systems use high-speed laser
scanning technology to produce digital 3D impressions of teeth prepared for full contour
crowns, inlays, onlays, smile designs, and no-prep veneers without the application of contrast
agents. The intuitive DentaLogic™ software enables operators to customize restoration
designs and send them wirelessly to the precision mill that uses the latest restorative
materials to produce fine esthetic restorations.
Highly accurate, versatile, and easy to use, the E4D Systems provide significant productivity
improvements allowing dental professionals to offer a healthier, more economical and more
convenient solution with Same Day Dentistry™.
Headquartered in Richardson, TX, a suburb of Dallas, D4D Technologies has partnerships
with major corporations in the dental profession: Henry Schein Dental is responsible for
global sales and distribution; 3M ESPE and Ivoclar Vivadent provide restorative materials.
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