National Children’s Oral Health Foundation Releases Public Service Announcement Raising Awareness

National Children’s Oral Health Foundation Releases Public Service Announcement
Raising Awareness of Pediatric Dental Disease

(Charlotte, NC—May 4, 2010) National Children’s Oral Health Foundation: America’s Toothfairy®
(NCOHF) announces the release of a powerful public service announcement (PSA) in a continued
effort to raise awareness of the #1 chronic childhood illness in the United States – pediatric dental
disease.

The PSA, titled America’s Toothfairy: Transforming Children’s Lives, can be viewed at
www.AmericasToothfairy.org and is available for widespread distribution in both a 3-minute and
60-second format. The goals of both versions are to educate the general public about the
prevalence of pediatric dental disease and highlight the measures that NCOHF nonprofit Affiliate
healthcare facilities are taking to provide underserved children nationwide with compassionate,
comprehensive oral healthcare.

“Millions of children are suffering in silence from oral pain so severe that it impacts their ability to
eat, sleep, and learn on a daily basis,” said Fern Ingber, NCOHF President and CEO. “With
access to basic preventive care and simple educational tools, pediatric dental disease is
completely preventable. We hope this film will create a robust public dialogue surrounding our
country’s oral health epidemic and encourage increased support for nonprofit healthcare centers
that work tirelessly on limited resources to eliminate this disease from future generations.”
America’s Toothfairy: Transforming Children’s Lives was produced by Emulsion Arts, an awardwinning
film production company based in Charlotte, North Carolina. DENTSPLY International, the
world’s largest dental products company and a dedicated NCOHF Underwriter since 2006,
generously provided full funding for the video project. To receive a copy of America’s Toothfairy:
Transforming Children’s Lives for website or television broadcast, please contact Kristin Kenyon,
NCOHF Communications and Development Manager, at 704-350-1600.

About National Children’s Oral Health Foundation: America’s Toothfairy® (NCOHF)
National Children’s Oral Health Foundation: America’s Toothfairy (NCOHF) is a 501(c)(3)
nonprofit, dedicated to raising awareness of the #1 chronic childhood illness: pediatric dental
disease, facilitating delivery of comprehensive pediatric oral health services, and eliminating
this preventable disease from future generations. NCOHF draws on vast national resources to
secure and distribute product and financial donations along with innovative preventive
programs to a growing network of not-for-profit university and community based dental clinics,
health centers, and mobile programs throughout America.
For more information about NCOHF, please visit www.AmericasToothfairy.org.