DISCUS DENTAL® LAUNCHES NEW IN-OFFICE WHITENING PRODUCT
New Dash™ Requires No Mixing or Refrigeration
Culver City, CA December 7, 2009 – Discus Dental®, LLC today announced the release of Dash™ - a new in-office, non-light activated whitening product. Dash is an affordable and easy to administer whitening procedure that provides immediate whitening results.
The Dash procedure kit reflects Discus’s commitment to offer a wide range of whitening options to dentists, empowering them to respond to their patients’ specific needs. As the newest addition to the Discus whitening product portfolio, Dash directly caters to dentists who want an affordable, whitening alternative.
“Discus wants to provide dentists with a variety of professional-strength whitening options to meet all types of lifestyles and patient needs,” said Steve Semmelmayer, CEO, Discus.
Dash has several features and benefits allowing for easy administration. These include:
• Unique 30% hydrogen peroxide formula eliminating the need for any syringe-to-syringe mixing or refrigeration;
• Single-barrel syringe with a flocked tip applicator allowing for easy gel application directly from the syringe onto the teeth;
• Comprehensive single whitening procedure kit containing everything needed to whiten a patient’s teeth in about an hour;
• Pictorial “quick reference” guide on the kit packaging that highlights the steps for immediate referral just prior to or during the procedure;
• Syringe of Relief ACP, well known for the patented technology of Amorphous Calcium Phosphate (ACP) in combination with Potassium Nitrate and Fluoride, providing patients with maximum sensitivity relief.
With today’s economic pressures on both patients and clinicians, Dash has been priced so that dentists can offer their patients in-office whitening as an alternative to other more expensive cosmetic dental procedures. Dash is available in the United States now and in Canada in mid December, 2009. Availability in Europe will begin in February of 2010.
About Discus Dental, LLC: Discus Dental, a worldwide leader in professionally dispensed teeth whitening products, offers a broad array of progressive, quality dental products and equipment that span aesthetics, oral hygiene, endodontics, impression materials, and general operatory devices. Discus has and will continue to empower dental professionals worldwide with legendary creativity and support for which Discus has become well known. Discus is headquartered in Culver City, California. More information is available at discusdental.com.