Isolite Systems Expanding Efforts into Dental Schools, Government and Group Practice Institutions
New Sales Manager, Gina Verkamp, to Drive Initiative
FOR IMMEDIATE RELEASE:
SANTA BARBARA, CA – August 25, 2009 – Isolite Systems, maker of the award-winning Isolite™ dryfield illuminator, announced the addition of Gina Verkamp as its Institutional Sales Manager. Verkamp will head up sales efforts for dental teaching facilities, government institutions and group practices.
Isolite Systems is fortunate to have attracted Verkamp. With more than 20 years of dental industry experience, Verkamp brings a wealth of knowledge and experience to her new position. Prior to joining Isolite Systems, Verkamp was the Brand Manager for Kettenbach LP in Huntington Beach, CA.
According to Don Hahn, the company's Director of Sales & Service, “Gina has had a stellar dental sales career, and we are delighted that she agreed to join our rapidly growing company. We have so much interest in our products from both teaching facilities and the government."
“It's an exciting place to be in business, and with Gina onboard, we are confident that we can address the market’s needs quickly and deliver great results for our customers.”
At a time when many companies are contracting, Isolite Systems is expanding. The company recently moved into its new corporate headquarters with additional warehouse space. It’s also adding staff in many areas of the business. Besides hiring Verkamp, Hahn has added four additional sales staff to his team in the last 60 days.
"I jumped at the chance to join Isolite Systems because the company has one of the hottest products in the industry,” Verkamp said. “When you have an exciting product that dental professionals love, then it is very energizing to represent it to those who will benefit from it most.
“Our innovative isolation technology is really catching on in these specialty markets because they immediately understand the advantages our product can bring to their setting. It makes dental procedures more efficient, reduces stress for the dental practitioner and provides a safer, more comfortable experience for the patient.”
Verkamp's dental experience is quite extensive. In addition to 8 years of clinical experience, Verkamp has also held key sales and marketing positions at Heraeus Kulzer, Vident, Glidewell Laboratories and Burbank Dental Laboratory. At Vident, she was instrumental in introducing the VITA 3D Master Shade Guide and marketing the entire line of Vident’s porcelain products.
Verkamp is wasting no time getting started. Already, Isolite Systems has new special pricing and evaluation programs in place for dental schools, the government and group practices. For more information, please visit: www.isolitesystems.com/institutions.
About Isolite Systems
Isolite Systems was founded by Thomas R. Hirsch, DDS, his brother, industrial product designer, James A. Hirsch, and his sister-in-law, Sandi Hirsch, CPA, in 2000 to bring to market the Isolite dryfield illuminator and other dental products. The company holds more than a dozen United States and international patents on its products and is intent on growing both its domestic and international business. Isolite Systems is committed to transcending the limitations of existing dental technology with innovative, ergonomically efficient products that help dental professionals work more productively with less stress and fatigue. Dentists, dental assistants and hygienists at dental practices and clinics throughout North America are making their practices more profitable using Isolite Systems products while improving patient comfort and safety. For more information about Isolite Systems, please call (800) 560-6066 or visit www.isolitesystems.com.