Sirona Dental Systems, LLC announces the addition of Michael Williamson to its management team. In the newly created role of National Sales Manager, Williamson will lead Sirona’s growing sales team to fulfill its goal of aggressively increasing market share over the next five years. Sirona recently expanded its imaging and operatory sales territories by six – creating more focused sales support in each region. Williamson assumed management responsibilities for the 14-territory U.S. sales division in mid-August.
“Sirona has taken great strides to position the sales force for tremendous growth,” said Williamson. “My role is to serve as a conduit between the sales team, management and our dealers helping remove any hurdles and allowing the team to keep moving forward.”
Among Williamson’s priorities is introduction of a significant number of new products to the U.S. market, beginning with several product launches in 2003 and 2004. To ensure optimal launch results, Williamson will be working closely with the entire Sirona team to develop a new performance productivity system, enhance dealer relationships, improve internal and external customer service, and develop greater training opportunities.
“We are delighted to welcome an individual with the experience, professionalism, and personal impact that Mike possesses,” said Michael Augins, President of Sirona Dental Systems, LLC. “He is truly a great addition to the Sirona team.”
Williamson has a well-established management career in international health care, including several high-level positions with global dental organizations. Williamson’s experience includes multiple positions within 3M, including responsibility for worldwide dental division strategy for more than 50 3M subsidiaries and U.S. marketing operations. Williamson is especially well qualified to work with Sirona’s international leadership, having spent more than 10 years in Europe, leading international sales efforts for Ivoclar Vivadent AG and 3M Europe.
About Sirona Dental Systems
Recognized today as one of the world’s leading manufacturers of high quality dental equipment and technologies, Sirona (formerly Siemens Dental Systems) has served equipment dealers and dentists worldwide for more than 125 years. Sirona manufactures a complete line of dental products, including the CEREC CAD/CAM restoration equipment, digital and film-based intraoral, panoramic and cephalometric X-ray imaging systems, dental treatment centers and handpieces. Sirona is committed to creating and supporting the most advanced dental technologies in the marketplace. Sirona’s worldwide headquarters is located in Bensheim, Germany, with U.S. headquarters in Charlotte, North Carolina. www.sirona.com