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AGD Protects Members Against Dental Board Advertising Rule

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Motion to "pull" Section 5(c) of Rule XXVI
Posted: November 1, 2007

AGD Protects Members Against Dental Board Advertising Rule

CHICAGO (November 1, 2007)‹ The Academy of General Dentistry (AGD) recently communicated with the Colorado Board of Dental Examiners (Board) and testified at a hearing in response to Rule XXVI, Advertising, a regulation that would mandate Colorado AGD members holding the prestigious Fellowship or Mastership awards to include a long burdensome disclaimer in their advertisements. The Board seemed amenable to making favorable changes in the current rule, a response the AGD appreciates for the Board¹s willingness to engage in dialogue.
At the hearing, AGD President, Vincent Mayher, DMD, MAGD, testified before the Board and presented an amendment to Rule XXVI, which was drafted with the help of all of the participants from the allied organizations. Dr. Mayher noted in his testimony that, Section 5 of Rule XXVI ³misrepresented the Commission on Dental Accreditation (CODA) and every other dental organization that aspires to enhance the proficiency of its members attainment of rigorous credentials.² After the testimony was over, the Board, on the advice of their counsel, passed a motion to "pull" the entire Section 5(c) of Rule XXVI.
Initially, the text of Section 5, specifically read, ³Any advertisement stating recognition from an unaccredited school, organization or continuing education program must include a disclaimer that the Commission on Dental Accreditation [CODA] does not accredit the school, organization, or continuing education program.²
Consequently, any AGD members in Colorado who have obtained their Fellowship or Mastership were required to add a long disclaimer to their advertisements, which implies such awards have little effect on the quality of education earned by AGD members.
Refusing to accept the imposition of this rule, the AGD joined efforts with allied general dentist oriented organizations, which included the American Academy of Cosmetic Dentistry (AACD), the Academy of Laser Dentistry (ALD) and the American Academy of Implant Dentistry (AAID). In their own testimony to the Board, these organizations affirmed what was referred to as, the ³AGD rewrite² and advocated for it to replace Section 5, Rule XXVI.
"I was very impressed with the degree of professionalism that the Colorado Board of Dentistry displayed,² said Dr. Mayher. ³I was especially delighted that they were willing to listen to and address our concerns.²
Although there can be no declared ³victory² at this time, together the AGD, AACD, ALD and the AAID protected general dentists from unfair and burdensome advertising regulations being imposed arbitrarily by a state regulatory agency. There was never a question in any organization¹s leadership of not standing up for the general dentist; no where was that more evident than in at the Board meeting in Colorado.

About the AGD:
The AGD is a professional association of more than 35,000 dentists dedicated to staying up-to-date in the profession through continuing education.
Founded in 1952, the AGD has grown to become the world¹s second largest dental association, which is the only association that exclusively represents the needs and interests of general dentists.
More than 772,000 persons are employed directly in the field of dentistry. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management and overall coordination of services related to patients¹ oral health needs.
For more information about the AGD, please visit http://www.agd.org.
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