NEW ADA VENTURE TO ASSIST DENTISTS IN THEIR PRACTICE-BUILDING EFFORTS
Joins with Intelligent Dental Marketing to offer effective, affordable services
ADA Business Enterprises, Inc. (ADABEI), a wholly owned subsidiary of the American Dental Association, has joined with Intelligent Dental Marketing (IDM), Salt Lake City, to form ADA Intelligent Dental Marketing to assist dentists in building and marketing their dental practices.
ADA Intelligent Dental Marketing will provide a comprehensive offering of effective and affordable marketing products and services that dentists have identified as a need to help them attract and retain patients, according to William Zimmermann, ADABEI chief executive officer.
³We are very excited about this new joint venture with IDM. It will enable us to help meet the needs of ADA members with a high-quality offering,² says Zimmerman. ³We are confident that the combination of the ADA and IDM will be invaluable to dentists by assisting them in their practice-building efforts.²
³We look forward to continuing to demonstrate to the dental community the compelling nature of our marketing solutions and our ability to help improve new patient flow and profitability within a dental practice,² says Joel Harris, chief executive officer and co-founder, Intelligent Dental Marketing.
Current ADA Intelligent Dental Marketing offerings include direct mail, Web-site development, logo and identity development, and the TreatmentPRO case presentation system.
³I¹m confident in our ability to assist dental practices, and I am excited to be part of this new venture that represents such a complementary pool of talent from both organizations,² says Robert Thorup, D.D.S., president and co-founder of Intelligent Dental Marketing.