Encouraging patient loyalty and practice growth through referrals is key to a practice’s long-term success. A factor often overlooked in this process is creating and maintaining a practice image that conveys professionalism, expertise and trustworthiness. Prospective patients develop opinions about a practice, its representative doctors and staff from the moment of introduction.
One of the simplest ways to ensure that the initial impression is persuasive and lasting is developing a unified look and theme throughout all patient communication products and marketing materials. A consistant design or logo can solidify practice identification, as well as demonstrating professionalism and experience. Quality of the design or product is another important factor and can significantly influence patient impressions.
Research by SVS Management demonstrates a strong correlation between patient confidence and visual cues presented in practice communication tools, such as business cards, magnets, recall cards, marketing postcards and other practice building materials. These items directly reflect the overall professionalism of the practice and its staff. With all other criteria being equal, it is significant to note that a single item such as a quality business card or magnet can greatly influence a patient’s opinion and feelings about a practice.
Consumers respond that from the moment of introduction, they begin searching for indicators or some form of confirmation as to why they should select one practitioner over another. These formed impressions also influence the likelihood that a current patient will refer friends or family.
With thousands of satisfied customers, American Business Card, a leader in dental marketing, has focused on developing quality dental designs and products that capture the professional image a practice wants to convey. American Business Card’s designs reflect a variety of distinct professional tastes and specialties. Styles include contemporary, traditional and illustrated logos to serve dentists, orthodontists, endodontists, periodontists, oral and maxillofacial surgeons and their respective staff.
The stand out characteristic of American Business Card is specialty printing. Applying the unique art of foiling and embossing to a textured linen paper creates a look that is noticeably distinct and elegant. Combining exclusive designs with the highest quality products ensures the conveyance of a professional image, while increasing patient confidence and loyalty.
Building practice image can be taken one step further by applying a distinguishing design to a collection of coordinating products—business cards, magnets, recall cards and stationery. When used throughout all patient communications, current patients immediately recognize the practice brand. This recollection is vital to promoting the image of practice dependability while providing new patients and referrals with an immediate and lasting positive impression.
About American Business Card:
American Business Card (www.AmericanBusinessCard.com 800-555-2234) provides practice building products and services to dental professionals worldwide. From embossed and foiled business cards to high impact websites, American Business Card makes marketing your dental practice easy and affordable.