Erania Brackett Appointed Chief Marketing Officer of Dentsply Sirona

Posted: August 19, 2021
Edited by Dentaltown staff

CHARLOTTE, N.C.—Dentsply Sirona has appointed Erania Brackett as senior vice president, chief marketing officer. She is based at the company’s headquarters in Charlotte, North Carolina.


Erania Brackett Appointed Chief Marketing Officer of Dentsply Sirona

 
"On behalf of the entire management team, I am excited to welcome Erania to the Dentsply Sirona team. She will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence”, says Don Casey, CEO of Dentsply Sirona. “I am convinced that Erania will have a strong impact on our brand perception and how we communicate and position our procedure-based product portfolio.”
 
"I’m excited to join this fantastic company. I thank Don and the management team for their confidence and trust,” Brackett said. “Dentsply Sirona makes a difference in people’s lives and empowers millions of customers by proudly creating innovative solutions for healthy smiles. We will develop a comprehensive approach to how we market the Dentsply Sirona brand in the future, and make this important purpose and mission even more visible in the market.”

With more than 20 years of experience leading global operations and marketing in the health care and consumer products industries, Brackett has extensive depth of global expertise, launching and integrating new and repaired medical device businesses, hardware and software solutions.

Most recently, she served as vice president, commercial marketing, patient management, cardiac rhythm and heart failure at Medtronic, where she was leading a team of marketers and product managers and was orchestrating the overall global downstream product commercialization and patient management portfolio. Prior to this role, she served as senior director, patient management, global commercial marketing, and as senior director, global hardware and software operations. Before joining Medtronic, Brackett worked at GE Healthcare for 15 years and held commercial and operational leadership roles in California, Georgia and Colorado. Prior to GE Healthcare, she worked for Procter and Gamble, in Kansas City, Kansas, and held several engineering, operations management and continuous improvement positions.

Erania holds a bachelor’s degree in chemical engineering from Tuskegee University and is pursuing an Executive MBA at Emory University’s Goizueta School of Business.
Views: 221
Sponsors
Townie Perks
Townie® Poll
Who or what do you turn to for most financial advice regarding your practice?
  
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@farranmedia.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450