The Dental Trade Alliance and Lanmark360 Launch Social Media Campaign for Dentists and Patients

Posted: May 18, 2020
ARLINGTON, Va.—The Dental Trade Alliance (DTA) and Lanmark360 have developed a social media-based campaign that dentists and their staff can use to stay in contact with patients during the COVID-19 pandemic. The campaign features five 20-second animated videos that convey timely oral health and wellness messages for patients who haven't seen their dentist due to the quarantine. 

Dentists and their staff who visit the website ( can post any or all of the free videos to their own social media channels. Each video covers a different topic including brushing, flossing, social distancing, checking in and eating well. 

“The website provides a unique and easy-to-use platform for dentists to stay in touch with their patients,” says Gregory Chavez, CEO of the Dental Trade Alliance. The videos are great reminders about the importance of practicing good oral health during the COVID-19 pandemic.”

“We created this campaign in collaboration with the Dental Trade Alliance to give their member companies a proactive patient engagement tool to share with their dental partners,” says Howard Klein, president of Lanmark360. “After the COVID-19 pandemic, the dental industry is poised to return stronger than ever. In the meantime, these videos can help dental professionals and their staff remind patients they are always there for them and to continue to practice good oral health during the COVID-19-related quarantine.” 

Dentists and their staff can view each video and post them directly to their Facebook page, Twitter feed and other social media platforms. The site also includes suggested captions for each video, or dentists can choose to write their own.

For more information, visit


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