Marketing firm CDs-2-GO, Inc. announced its first program developed specifically for the dental industry. Called A Reason to Smile™, the program is part of CDs-2-GO’s “Perpetual Referral Systems” or PRS offering - a unique marketing approach that focuses on helping medical professionals increase patient referrals. The A Reason to Smile PRS offers dentists an integrated, professional marketing campaign aimed specifically at generating quality referrals for dentists who offer cosmetic services.
A Reason to Smile is designed to build on the referral power of a dentist’s current patients by equipping them with engaging, informative CD-ROM “brochures” completely customized for the dentist’s practice. In addition, the CD-brochures educate existing patients about services they may not realize their dentist offers, thereby increasing production. CDs-2-GO includes implementation training for the practice staff, providing proven methods for how to most effectively use the CD-brochures – and CDs-2-GO guarantees the results.
The goal of this new interactive, turn-key marketing program is to help dentists increase their highly desirable cosmetic clientele. The program promotes whatever cosmetic procedures the practice offers - from simple teeth whitening to complete dental makeovers. A Reason to Smile serves as both a patient education vehicle and a marketing tool. It promotes the benefits of cosmetic dentistry, while positioning the dentist as the expert who can provide those services.
“The A Reason to Smile program is completely unique,” says CDs-2-GO President Cheryl Parrish. “In our research with dentists, we realized that these busy professionals need an effective referral-generation tool that is not only affordable and easy to use, but that harnesses the power of the referral. The dentists that beta tested this product have been enthusiastic about the results.”
While most dentists readily acknowledge that referrals are crucial to building their practice, few can afford the time and effort that were previously needed to build an effective referral network. Preferring to stay focused on caring for their existing patients, dentists often considered the referral-building task to be arduous.
The "A Reason to Smile CD has paid for itself many times over,” said Dr. Scott Pope, a dentist in Walnut Creek, CA that beta tested the program. “We’ve definitely seen an increase in the number of cosmetic cases coming into our office."
A Reason to Smile changes the nature of how dentists market themselves by enabling them to customize highly professional marketing materials, easily and inexpensively. And the variety of styles and materials available assures that each dentist has a marketing program that looks absolutely unique.
Ms. Parrish states, “We’ve been able to keep the A Reason to Smile program economical because the functional aspects of the CD-ROM presentation are always consistent – an opening commercial that promotes cosmetic services is followed by six interactive sections of information. The program is an effective referral-generating tool for dentists because the content of each section, as well as the packaging of the product, are completely customized to whatever the dentist wants to include.”
A Reason to Smile lets dentists put something physical into the hands of patients to pass on to others. The material is interactive and professional-looking, so it is easy for clients to share. And patients can link to the practice’s website through the CD-ROM, allowing the dentist to track the number of patients who visit his or her website as a result of viewing the CD-ROM.
As a part of A Reason to Smile, the practice receives a colorful display to house the CD-ROMs at the front desk – the heaviest traffic area. In addition, a series of integrated print ads and a radio spot are provided, and can be run in the marketplace. If chosen, a TV spot can also be shown on air. Each component has a consistent look, tone and message to help the dentist build his or her own brand – all without the ongoing cost of repeated production and creative development.
“Dentists are discovering how easy and cost effective our program is in getting cosmetic business for them.” Parrish concludes. ”It’s definitely the best way they can stay focused on their profession while growing their practice.”
About CDs-2-GO and Perpetual Referral Systems
CDs-2-GO is a Tampa, Fla.-based developer of interactive communications media. The company specializes in producing customized interactive presentations that meet clients’ communications goals at an affordable price. CDs-2-GO has produced marketing, training and sales support tools for organizations across the United States, including the Florida Dental Association, Tallahassee, FL, the Critical Illness and Trauma Foundation, Bozeman, MT and CentraState Healthcare, Freehold, NJ. Perpetual Referral Systems are marketing programs created by CDs-2-GO to help medical professionals increase patient referrals. The programs, such as A Reason to Smile, are geared towards particular industries and include a variety of marketing tools designed to generate better referrals.
For more information about CDs-2-GO, or to request a sample of our work, please visit www.CDs-2-GO.com, or call (877) 258-3771.