Glidewell Dental's BruxZir Solid Zirconia Celebrates 10th Anniversary

Posted: October 8, 2019
Edited by Dentaltown staff

NEWPORT BEACH, Calif.—Glidewell Dental, a provider of dental laboratory services and restorative materials, is celebrating the 10-year anniversary of the release of BruxZir Solid Zirconia. Since its launch, the monolithic zirconia has been utilized around the globe to create more than 20 million smiles.

“We are truly humbled that BruxZir has earned such widespread trust and is the only zirconia brand requested by name,” said president and CEO Jim Glidewell, CDT. “We originally developed BruxZir to give clinicians a tooth-colored alternative to cast gold restorations. Now BruxZir has become the leading, lasting and loved brand by dentists and patients around the world.”

When BruxZir Solid Zirconia launched in 2009, the brand was primarily used in the posterior due to its fracture-resistant nature. Over the past decade, the Glidewell research and development team continued innovating BruxZir zirconia and created enhanced formulations to address specific clinical needs. Now BruxZir is prescribed for an expansive range of restorations, including crowns, bridges, veneers, screw-retained crowns, full-arch implant prostheses, inlays and onlays.

BruxZir Solid Zirconia is available in two distinct formulations: BruxZir Full-Strength, which is engineered to withstand the toughest oral challenges, and the new BruxZir Esthetic.

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