3Shape and GuardLab Announce Equipment and Marketing Partnership

3Shape and GuardLab Announce Equipment and Marketing Partnership
Posted: April 17, 2019
Edited by Dentaltown staff

COPENHAGEN, Denmark—3Shape, a developer and manufacturer of 3D scanners and CAD/CAM software solutions for the dental industry, recently announced an equipment and marketing partnership with GuardLab, a New York-based sports technology brand that specializes in using 3D technology and 3D printing to create mouthguards.

As per the partnership, GuardLab will use 3Shape technology to digitally scan an athlete’s teeth and 3Shape’s CAD/CAM software to model its custom mouthguards for sports.

“Our partnership with 3Shape solidifies our commitment to use the best available technology in digital dentistry. Since our inception, GuardLab has been hosting mobile 3D scan events with teams, leagues and schools and delighting consumers with a revolutionary mouthguard fitting process with the help of 3Shape Trios,” said CEO of GuardLab, Aidan Butler.

GuardLab’s ARC (Alignment Repositioning Cushion) in their patented neuromuscular ARC-PRO guard is designed to provide better muscle stability, enhanced oxygenation and lessen TMJ tension during competition and training. This partnership is said to focus on supporting the increased demand for GuardLab’s sports technology.

With a multi-level marketing approach to reach athletes and consumers, the partnership is also aimed at supporting dentists using 3Shape scanners and software. Dental professionals can exclusively join the GuardLab Dental Network and offer custom mouthguards to their patients by cloud-sending scans directly to GuardLab from 3Shape’s Communicate software—included with their Trios scanner.

“We are very excited about our partnership with GuardLab, which gives an added utility to our entire network of dentists and helps to promote the 3Shape brand in the sports industry. With minimal training, dentists using 3Shape Trios can quickly add custom GuardLab products to their practice offerings and attract new patients,” said Lars Christian Lund, vice president of global business development and marketing, 3Shape, Lars Christian Lund.

For more information, visit guardlab.com or 3shape.com.


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