NuSmile Launches I Love My NuSmile Program in Canada

Program will educate parents and generate new patients for NuSmile customers
Posted: September 26, 2018
Edited by Dentaltown staff

HOUSTON—NuSmile, a provider of pediatric aesthetic restorative dentistry, recently introduced its I Love My NuSmile program to the Canadian market. The program was initially introduced to the U.S. market in March.

The centerpiece of the program is an I Love My NuSmile website that helps parents understand the best restorative dental options available for their children and provides a locator feature that makes it easy to find expert providers with nearby dental practices that offer NuSmile’s aesthetic pediatric crowns. Once dentists have registered for the locator on the website, they will work with a NuSmile team member to personalize their contact information, upload a photo and write their own practice description. The website will be announced to the public beginning in October through several forms of digital and print media.

“Unfortunately, parents of children affected by early childhood caries are often unaware of aesthetic treatment options for their child,” said Diane Johnson Krueger, NuSmile founder and CEO. “That’s why we’ve decided to make it easier than ever for parents to learn more about aesthetic restorative solutions, and to locate children’s dentists nearby who offer them. Children whose decayed teeth are plainly visible are often subjected to teasing and even bullying, which can inflict severe emotional pain to both the child and the parents.”

Mike Loessberg, NuSmile director of sales North America, says the website has been created expressly to help parents quickly grasp the pros and cons with photographs showing treatment outcomes of various restorative options for their child.

“This consumer-focused approach has been incredibly successful in the orthodontic clear aligner market, and our initial experience in the U.S. suggests that it will also be a huge success with parents who are looking to find the best restorative treatment options for their child,” said Loessberg.

For more information, visit ilovemynusmile.com. For more information about NuSmile, visit nusmile.com.
 
Views: 79
Sponsors
Townie Perks
Townie® Poll
Do you do more or less endo procedures since you started practicing?
  
The Dentaltown Team, Farran Media Support
Phone: +1-480-445-9710
Email: support@dentaltown.com
©2025 Dentaltown, a division of Farran Media • All Rights Reserved
9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 • Phone:+1-480-598-0001 • Fax:+1-480-598-3450