CHICAGO—Eighty percent of readers of the Academy of General Dentistry's (AGD) clinical, peer-reviewed journal, General Dentistry, consider the journal a "must read" to keep them informed, according to a 2004 readership survey conducted by Stratton Publishing & Marketing Inc. Seven in 10 respondents of the survey read at least half of each issue, spending a median of 47 minutes with the bi-monthly publication. Almost all said they strongly agree/agree that General Dentistry uses credible authors. After reading articles, the majority of respondents used ideas in their practice, used information to educate patients, and clipped/copied/saved an article.
Given the crowded market for professional reading in the dental field, it is a strong finding that over half consider General Dentistry to be the most authoritative source in dentistry and 75 percent say the publication "best covers my interests, compared to other dental journals I read." Nearly 90 percent believe the journal is extremely relevant to general dentistry. One reader comments, "Your magazine is the best at presenting information that is useful to the everyday practice in dentistry. Keep up the good work!"
Responses were calculated at the 95 percent confidence level with a margin of error of +/- 3.34 percent.
About General Dentistry
General Dentistry, a peer-reviewed, bi-monthly scientific journal for general dentists, describes and illustrates the latest research findings, clinical techniques, in addition to providing self-instruction exercises for continuing education credit.
Readers of the journal have come to expect research and clinical findings presented in a way that helps them apply the research or technique to everyday practice. The journal reaches over 65,000 general dentists with the information needed to update their knowledge and help provide the best possible patient care.
How to Subscribe
AGD members receive General Dentistry free of charge. To become a member of the AGD, please visit www.agd.org or call 888.AGD.DENT. Non-members can subscribe to General Dentistry for $30 a year (USA), $34 a year (Canada) and $50 a year (foreign); call 888.AGD.DENT ext. 4345 for more information.
About AGD
The AGD is a non-profit organization of more than 37,000 general dentists dedicated to staying up-to-date in the profession through continuing education. A general dentist is the primary care provider for patients of all ages and is responsible for the diagnosis, treatment, management and overall coordination of services related to patients' oral health needs.
About Stratton Publishing & Marketing Inc. Stratton Publishing & Marketing Inc. is a privately owned company that offers consultation and management services in publishing, marketing, and research. The firm specializes in magazine startups, repositionings, research, and consultation for print and electronic publications.