DenMat Acquires Fluoridex Toothpastes and Rinse Portfolio

Posted: January 10, 2017
Edited by Dentaltown staff

LOMPOC, Calif.—DenMat, a manufacturer of aesthetic dentistry and advanced oral health solutions, has acquired the Fluoridex brand and product portfolio from Philips Oral Healthcare, the makers of Sonicare.

Originally a Discus Dental product, Fluoridex is a line of prescription-strength fluoride toothpastes and a mouthrinse, indicated for the treatment and prevention of dental caries, and available exclusively through dental professionals. 

As of January 3, the entire Fluoridex line, including sales, marketing and manufacturing, were transferred to DenMat. DenMat’s Fluoridex products are identical to the previous Philips products, including the same formulas, ingredients, and raw materials such as tubes, bottles and caps.

DenMat’s global headquarters in Lompoc, California has begun distribution of Fluoridex for U.S.-based customers, and DenMat will utilize the same Canadian distribution facility that has managed Fluoridex order-fulfillment in Canada for the past 10 years.
 
The Fluoridex product line was launched by Discus Dental in 1998 in an effort to provide dental professionals with a prescription-strength solution that could immediately be dispensed to high risk and/or immunocompromised patients, ensuring compliance and improved oral health.

“Fluoridex has a long history of brand preference and customer loyalty. Simply put, patients love the taste and the ease of use of Fluoridex products, while clinicians love the fact that their patients are more likely to be compliant with treatment if they have immediate access to the proper oral care solutions. We’re thrilled that the same great Fluoridex products introduced by Discus Dental are now available exclusively from DenMat,” said Robert Cartagena, DenMat's Chief Operating Officer. 

DenMat will continue to offer the same products previously offered by Philips Oral Healthcare:

1. Daily Defense Toothpaste— inhibits bacterial activity and enhances remineralization
2. Sensitivity Relief Toothpaste — includes 5% potassium nitrate for sensitivity relief
3. Sensitivity Relief SLS Free Toothpaste — includes 5% potassium nitrate for sensitivity relief, without added sodium lauryl sulfate (SLS)
4. Enhanced Whitening Toothpaste — provides the anti-caries benefits of professional-strength fluoride, plus silica to help remove surface stains without the use of hydrogen peroxide
5. Daily Renewal Rinse — offers prescription-strength caries protection and dental desensitization for patients with sensitivity
 

 
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