Close
Login
Create New Account
Message Boards
Today's Active Topics
Today's Active Cases
Browse Categories
My Recent Activity
My Messages
My Groups
My Marked Threads
Today's Active Images
Today's Active Polls
Most Active Topics
My Subscriptions
Advanced Message Board Search
Message Board Terms of Use
Continuing Education
CE Home
View All Courses
Free To View
My CE Certificates
My Receipts
Magazine
Read Current Issue
Subscribe / Renew
Latest Media Kit
Submit an Article
Podcasts
All Podcast Shows
Most Active Podcasts
Today's Active Podcast Episodes
Create / Edit My Podcast
Classifieds
View All Classified Ads
Submit Ad
My Ads
TCA's
Townie Choice Award Voting Results
Cast Your Vote Today!
Blogs
All Blogs
Most Active Blogs
Today's Active Blog Posts
Create / Edit My Blog
News
Latest News
Townie News Wire
Events
Upcoming Events
Townie Webinars
More
Free e-Books
Townie
®
Poll
Townie Perks
Student Membership
Downloads
Member Search
Advertise With Us
Help
Entire Site
Message Boards
Magazine
Continuing Education
Podcasts
Blogs
News
Member Directory
Become a Member
Subscribe to Magazine
Sign up for Newsletter
Interests
Personalized Posts
Manage Subscriptions
Message Boards
Today's Active Topics
Today's Active Cases
Forum Categories
My Recent Activity
My Messages
My Groups
My Marked Threads
My Subscriptions
Today's Active Images
Today's Active Polls
Most Active Topics
Advanced Message Board Search
Message Board Terms of Use
What's Current
Online Reviews Are Detrimental to Our Profession
Do dentists have it worse off with online reviews or is it just a matter of learning to ha...
When Do You Give a Hygienist a Raise?
Townies talk the when, why, and how much of staff raises.
What is Your Process for Fabricating Complete Dentures?
A new grad comes to the board for denture tips.
Full-Arch Rehab Ideas?
Townie "toofster12" shows a full-arch rehab case in progress and looks for advice on impla...
Popular Categories
Endodontics -- The ENDO Files
Cosmetic Dentistry
Implantology
Practice Management & Administrative Forum
Pediatric Dentistry
CEREC Forum
Restorative Dentistry
View All
Magazine
Read Current Issue
Subscribe / Renew
Media Kit
Submit An Article
Editorial Board
Current Issue
New Grad Edition
Featured Articles
Robotic-Assisted Dental Implant Surgery
by Dr. Christopher M. Bi...
File Delivery
by Drs. Allen Ali Nasseh...
5 To Grow On: Part 2
by Jay Geier
Continuing Education
CE Home Page
View All Courses
Free to View
CE Series / Curriculums
My CE Certificates
My Receipts
My Info
State CE Requirements
Claim Your CE Credits for Townie Meeting 2019
Recently Added Courses
5 Steps to Practicing Dentistry Pain Free.
Dr. Bethany Valachi
Health, Wellness and Erg...
Front-Line Work: Anterior Immediate Implant Strategies for Genera...
Dr. LeRoy Horton
Implant Dentistry
Implementing Teledentistry into Your Practice
Maria Kunstadter, D.D.S.
Practice Management, HR ...
Popular Categories
Anesthesia (21)
Cosmetic Dentistry (26)
Endodontics (32)
Implant Dentistry (55)
Oral Pathology, Pharmacology, and Cariology (27)
Orthodontics (16)
Pediatric (14)
Practice Management, HR and Accounting (120)
Prosthodontics (19)
Restorative Dentistry (48)
View All
Podcasts
All Podcast Shows
Most Active Podcasts
Today's Active Podcast Episodes
Create / Edit My Podcast
Most Recent Podcasts
New Podcast Episodes
Brannon Moncrief - Post COVID practice acquisition and transition opportunities - Here's What You Need to Know
drdavidphelps
15 hours
1547 Dr. Thomas Nabors on The Oral-Systemic Link & Salivary Diagnostics : Dentistry Uncensored with Howard Farran
howard
19 hours
1546 Dr. Hamid Abedi & Thomas von Sydow of Cornerstone Dental Specialties on Endodontics Made Easy : Dentistry Uncensore...
howard
1 day
Classifieds
View All Classified Ads
Submit Ad
My Ads
Recent Classifieds
General Dentistry Associateship Buffalo New York
Jobs Available > General Dentistry
3 hours
OWN A TURNKEY, PROFITABLE DENTAL ASSISTING SCHOOL
Partnership > General Dentistry
7 hours
OWN A TURNKEY, PROFITABLE DENTAL ASSISTING SCHOOL
Partnership > General Dentistry
7 hours
Classified Categories
For Sale - Dental Equipment (Individual) (605)
For Sale - Dental Equipment (Supplier) (158)
For Sale - Personal (43)
For Sale - Practice (2624)
Jobs Available (1437)
Office Space (87)
Seeking Dental Supplies (7)
Seeking Employment (34)
Seeking to Purchase (67)
Partnership (222)
View All
TCA's
2020 Results
2019 Results
2018 Results
2017 Results
2016 Results
2015 Results
2014 Results
2013 Results
2012 Results
2011 Results
2010 Results
2009 Results
2008 Results
2007 Results
2006 Results
2005 Results
2004 Results
2003 Results
Townie Choice Awards
2020 Results By Category
Cosmetics
Dental Hygiene
Endodontics
Infection Control
New Products Introduced Between April 1, 2019 - April 30, 2020
Office Equipment
Oral Surgery & Implants
Practice Management
Prosthodontics
Radiology
Restorative Dentistry
View All
News
Latest News
Townie News Wire
Latest News
DenMat Launches Desensitizing Gel With Patent-Pending Calcium Phosphate Microsphere Technology
23 hours ago
Ivotion Digital Denture Solution Wins 2020 ACP Product Innovation Showcase Award
2 days ago
Henry Schein Completes Joint Venture With Casa Schmidt
Joint venture will offer an expanded array of products and services to customers in Spain ...
2 days ago
Townie News Wire
Meet Edison Medical's online store - dibay, the fastest growing dental implant marketplace
NEW! Site Raptor New Patient Marketing System
Special Offer For Townies: Free Website ($995 Value). More new patients - crush competitors online
The Aeras 500 Elite Air-Driven High-Speed Handpiece from Star: The Smart Way to Power Your Practice
The Aeras 500 Elite high-speed air-driven handpiece from Star isn’t just smart, it’s brilliant.
Blogs
All Blogs
Most Active Blogs
Today's Active Blog Posts
Create / Edit My Blog
Blog Terms of Use
Most Recent Blogs
Baird Dental Business Concepts
Sandy Baird MBA
Love & Orthodontics
drchrisbaker
New Blog Posts
Is a Bad Apple Employee Ruining Your Team?
Sandy Baird MBA
13 hours
We Are Doctors (Part 1)
drchrisbaker
14 hours
From 0 to 1000 clients with Mark Costes, CEO of Dental Success Network
Austin Real Estate
14 hours
Events
Upcoming Events
Townie Webinars
Upcoming Events
Townie Webinars
CE WEBCAST: How Scanning Simplified my DSM Practice
CE Credits: 1.5 hours of live lecture CE credit
Live Webinar: 02/23/2021
CE WEBCAST: From Simple Occlusal Adjustments to Treating Occlusal “Neurotics”
On Demand Webinar
Aired On: 09/10/2020
Townie Town Hall on COVID-19 - Q&A with a panel of experts
On Demand Webinar
Aired On: 03/25/2020
More
Free e-Books
Townie
®
Poll
Townie Perks
Student Membership
Downloads
Member Search
Advertise With Us
Help
Free e-Books
How to Make Durable and Aesthetic Temporaries
Offered By: Puldent Corpora...
3 Ways to Deliver an Outstanding Patient Experience
Offered By: Podium, Inc.
Monthly Townie
®
Polls
Prosthodontics
Have you placed an implant in the past 3 months?
12/17/2020
Endodontics
Have you taken any endo-related CE this year?
11/12/2020
Implants and Oral Surgery
Do you place implants in your practice?
10/12/2020
Townie Perks
Professional Solutions
REALscore
K&K Financial Group
News
Latest News
Townie News Wire
Blogs
All Blogs
Most Active Blogs
Today's Active Blog Posts
Create / Edit My Blog
Blog Terms of Use
Events
Upcoming Events
Townie Webinars
More
Free e-Books
Townie
®
Poll
Townie Perks
Downloads
Student Membership
Member Search
Advertise With Us
Help
Read Current Issue
Subscribe / Renew
Media Kit
Submit An Article
Editorial Board
Entire Site
Message Boards
Magazine
Continuing Education
Podcasts
Blogs
News
Member Directory
You Should Know: Einstein Medical by Benjamin Lund, Editor,
Dentaltown Magazine
Home
>
Dentaltown Archives
>
February 2014
> Article
Tweet
view comments (1)
More Options
more by this author (119)
You Should Know:
Einstein Medical/Dental
by Benjamin Lund, Editor,
Dentaltown Magazine
Dentaltown Magazine
sat down with Chairman/CEO of Einstein Medical/Dental Robert C. Silkey. He told us all about the company and what you should know about them!
Robert, tell us a little about the history of Einstein Medical. When did it start? What do you provide to the dental profession?
Silkey:
Einstein was incorporated on July 5, 1995. Our mission statement is “We create exceptional business solutions for cash-pay health care professionals.” We foresaw the migration of physicians and dentist from reimbursed health care to cash-pay health care in 1993. We started building the platforms that would develop a national network of quality, like-minded entrepreneur physicians and dentists that wanted to do more highend cash-pay health care and simultaneously develop the marketing platforms that would aggregate patients who wanted these high-end cash-pay health-care services.
What is Einstein’s business philosophy?
Silkey:
It might sound a little corny but we chose the name Einstein because we want to work with the Einsteins of their given area of expertise while providing innovation of cutting edge products and services with employees who strive to be Einstein-like as well.
What’s different about your company now compared to when you started?
Silkey:
Obviously the size of the company; at our peak we had 260 employees. Through our innovation of our software development concomitant with streamlining our systems, we are much more efficient than we ever have been. The principles of the company however are the same: 1. Put our customers first; 2. Genuinely care about their success; 3. Provide exceptional products and services to grow the highend cash-pay side of their practice; and 4. Provide the best customer service in the space.
R&D has been a big deal for Einstein in the last few years – what have you been working on?
Silkey:
I believe one of the biggest differences of our company to anyone that tries to compete with us is that we have both a software and engineering department headed by our CTO Sergiy Zubatiy, PhD, MBA. Dr. Zubatiy has been with the company for more than 12 years. The learning curve over the past 12 years has been extremely helpful to us as a pioneer of cloud-based software development in health care.
Due to an early software development project, we now have written very robust proprietary cloud-based software solutions that we believe are going to change how our target market looks at their website, SEO and social media development. This suite of Internet software is comprised of a propriety Content Management System (CMS) called Lucid, our Photo Gallery Software to help with SEO and patient conversion, Video Software that helps with SEO and patient conversion and Blog Software that will simultaneously post to all major social media sites. Our software also provides solutions to help develop what we believe is the most innovative multi-pronged approach to social media through three software products called Social Beacon, Social Broadcast and Social Magnet. In our bigger business plan, our Customer Relations Software (CRM) called PrePatient was developed to help practices covert more high-end cash-pay patients in a maturing/commoditized market. Our innovative patient financing strategy is also anchored by an enterprise software solution that provides cash-pay practices the most unique and revolutionary approach to patient financing ever created.
What makes your company stand out from the competition?
Silkey:
First is our team. We have a team of employees that really makes a difference for us across all departments. Ted Ricasa, the president of Einstein, has been with me since almost the beginning. Many of our employees have been here eight to 15 years. As any business owner knows, keeping a team together for this type of longevity provides a substantial advantage in the market. I think the other factor is we are a health-care company first. Our long-term mission is to be the first company to dominate the cash-pay component of the sector. We use the Internet platform, software development, emerging technology and the most innovative ideas to help with this mission.
Why should dental practices work with Einstein?
Silkey:
One of the problems that all health-care providers face is a lack of education of how the Internet really works and what are the principles that make it work. We have a much deeper understanding how the Internet works and how we can provide long-term benefit and consulting to their practice. Further, our two decades of proven success coupled with our much larger and sophisticated business plan will help them grow their high-end cash-pay practice, especially given the fact that these practices find themselves in the maturating/commoditized stage of the market.
Where do you see Einstein in five years?
Silkey:
I think the market is going to see a completely different company in five years. I believe our longevity with our employees and client base coupled with all the technology innovation that we posses give us a huge advantage in the marketplace. As we reach the maturing to commoditized stage of the supply and demand business cycle both for the Internet and high-end cash-pay health care, it is imperative that Internet companies and health-care providers create product differentiation from their competitors. We believe that we have this product differentiation from companies that try to compete with us and we know that we provide unique products and services that will position our practices uniquely in their market while providing long-term growth in the cash-pay component of the health-care sector.
For more information about Einstein Medical/Dental, visit
www.einsteinmedical.com
.
view comments (1)
more by this author (119)
Dentaltown Magazine
January 2021
Read Current Issue
Read Archived Issues
Subscribe / Renew
Sponsors
Townie Perks
Townie
®
Poll
Have you placed an implant in the past 3 months?
Yes
No
Terms Agreement
Site Menu
Message Boards
Magazine
Continuing Education
Podcasts
Blogs
Classifieds
News
Events
Townie
®
Poll
Ebooks
Townie Choice Awards
Company Info
Contact Us
Advertise With Us
Howard Farran DDS, MBA
Privacy Policy
Terms of Use
Site Help
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email:
sally@farranmedia.com
Sign up for Newsletter
Message
Error