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Corporate Profile: Net32

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Corporate Profile: Net32 

Key opinion leaders share how online purchasing, peer reviews, and digital tools are reshaping practice health

Most dentists know the grind: juggling supply catalogs, comparing prices across websites, and wondering what’s hidden in the fine print of promotions.

Dr. David Little, a San Antonio general dentist and lead clinical advisor at Star Dental Partners, puts it simply, “I see first-hand the challenges of operating a successful dental practice. Net32 finally gives me what I need to compare offers and make smarter choices for the products I need every day.”

More than 25 years ago, a dentist launched Net32 with one simple idea: connect clinicians directly with suppliers through web-based technology to provide clarity and choice. Today, over 65,000 customers shop the platform for supplies, choosing from more than 60,000 products offered by over 100 vendors.

The goal has stayed the same: empower clinicians to run a healthy practice. Dr. Richard Bastien sees clear benefits for his business. “Net32 has truly been a game changer for my practice. It saves me money on supplies, makes ordering effortless, and lets me and my team devote more energy to patient care.”

The Net32 mission resonates even more strongly today, giving practices more control, eliminating friction from the buying process, and providing real savings.


Powered by dentists
Dr. Pamela Ray, a practicing board-certified periodontist with significant experience in product innovation, and now chief clinical officer at Net32, explains why the voice of the clinician is central. “I’ve seen how dentistry has evolved, but one thing hasn’t changed: clinicians need partners who make their work easier, not harder. That’s exactly what Net32 delivers.”

Every decision starts with that same principle: remove the noise, focus on what matters.

Over the past year, Dr. Ray helped build a world-class clinical advisory board at Net32. This group now has 16 influential clinicians in their respective fields. Their leadership ensures Net32 reflects the realities of today’s practice needs.

Dr. William Nudera, a leading endodontic educator, sees the difference. “Net32 isn’t just different—it’s better than the traditional way of buying supplies. As a specialist, I’m excited to see the catalog expand into more clinical areas and bring the benefits to my community.”

Expansion isn’t just about offering more; it’s about providing access to high-quality and innovative products and sources of supply for the dental practitioners.

Cosmetic and wellness-oriented dentists see momentum too. Dr. Amanda Seay notes, “Partnering with dental company Net32 gives me access to the best pricing on nearly all of my dental needs, and that savings makes a significant impact on my bottom line.”

And for digital-first clinicians, Net32 fits naturally. Dr. Ashley Joves explains, “I am an entrepreneur and love to share my experiences online. Net32 is a partner I trust to engage with the digitally oriented dentist.”


Redefining the purchase process
Traditional distributors built their model around representatives and warehouses, incurring costs that are passed down to practices. By some industry estimates, that overhead adds up to more than a billion dollars annually. For decades, offices had little choice but to lean on sales reps, tilting control toward suppliers.

Dr. Peter McClellan, who owns 12 practices, reflects on how Net32 changes this equation: “In managing a multi-practice group, Net32 provides a modern marketplace solution to ensure we get the best price and quality across multiple locations.”

The Net32 platform is accessible to any dental practice in the U.S. with no fees or contracts. By aggregating and matching thousands of searches and orders with real-time supply from distributors and manufacturers, the marketplace levels the playing field. The result: practices have a one-stop shop for all their needs, saving time and money. For most practices, those savings translate into better financial outcomes and more time for patient care.


Smarter search—peer-reviewed
A better marketplace is only as good as its tools. Dr. Nudera values the precision: “Endodontics demands precision—even when ordering supplies. Net32 delivers the right product and the right price every time.”

The platform’s search algorithms consider factors such as price, shipping speed, vendor reliability, and fulfillment accuracy. Shipping costs and free-shipping thresholds are factored into the recommendations as well. The algorithms are dynamic to ensure optimal outcomes for every search.

Equally important, Net32 hosts the largest peer-to-peer review of products and vendors for dental supplies. Dr. Marq Sams emphasizes why this matters: “Net32 has transformed the way we operate in our practice. By streamlining access to the products and technology we rely on every day, it allows us to focus less on logistics and more on patient care.”


Support you can count on
Technology solves a lot, but not everything. That’s why Net32 keeps a team of specialists available when questions come up. Dr. Joves appreciates that balance. “When I have a question, I know that I can reach someone at Net32 who understands dental. That peace of mind makes a difference.”

Technology empowers practices, but personalized support will never be out of reach.

Every purchase also comes with a 30-day money-back guarantee, because trying something new should feel safe, not risky.


The shift in practice health
Dentistry has long evolved beyond restorative basics. Wellness and cosmetic care are now central to patient expectations. At the same time, the link between oral health and general health is coming into focus. These shifts are redefining what it means to run a successful practice.

Dr. Katie To, a wellness-oriented dentist in Houston, shares, “I truly believe our mouth is the gateway to overall health. As I continue to grow my wellness-focused care, Net32 makes it easy to find everything I need in one place to support my patients and practice.”

Wellness shows up in many ways: biocompatible materials, sustainable disposables, or office experiences that reduce stress for patients and staff. Patients are asking for these options, and practices that deliver them build stronger trust.

Cosmetic care is shifting, too. Patients arrive at the office influenced by social media and better informed about their choices: from implants to whitening and smile design, expectations are higher than ever.

KOLs are pioneering these shifts in their own practices and are helping Net32 design a catalog that remains relevant, providing access to wellness and cosmetics dentistry for the modern dental office.

Dr. Bao-Tran Nguyen, focused on high-end aesthetics, sees real value: “Exceptional dentistry and accessibility aren’t mutually exclusive. Our digital-first approach allows us to deliver premium care at reasonable price points, and that same philosophy is why I believe in partnerships like Net32. When quality materials and innovative solutions become more accessible to practices everywhere, it creates a ripple effect. More dentists can offer better care, more patients can access treatments they want and need, and our entire industry moves forward together.”

That combination of quality and affordability is what keeps practices thriving long-term.

Technology and digital tools are becoming the bridge between clinical care and patient communication.

Dr. Audrey Yoon notes, “Digital technology doesn’t just make treatment faster—it helps us connect with patients in a way they understand; it bridges the gap between clinical expertise and patient understanding, empowering patients to engage in their treatment journey.”

That’s why Net32 is growing its digital categories—scanners, imaging, and advanced sensors—tools that improve diagnostics and make treatment planning and delivery more personalized.


Designing a smarter marketplace
Clinical voices are matched with business expertise. Andreas Frank, Net32’s CEO and former chief business officer at Dentsply Sirona, highlights the vision: “Dentists deserve partners who understand their challenges and deliver solutions. With our clinical advisors, we’re combining technology and service to improve the customer experience.”

Together with Susan Cahill, a seasoned marketplace executive who joined the Net32 team, the focus remains clear: Create the most convenient and efficient platform in dental.

Key areas of investment include:
  • Cloud technology and cybersecurity
  • Trusted product and manufacturer listings
  • Expanded cosmetic, digital, and wellness categories
  • Verified peer reviews from dental professionals
  • AI-powered recommendations and analytics
  • Membership perks and educational content
Each investment is designed to simplify the way practices manage their supplies.


 Setting the new standard
At the end of the day, running a healthy practices means:
  • Patients who feel supported in their care
  • Teams that work more efficiently
  • Owners who have visibility, control, and room to grow
Dr. Ray sums it up, “A healthy practice isn’t just about margins. It’s about patients, providers, and the teams that make care possible. Net32 listens to clinicians and builds around their needs.”

That’s why Net32 isn’t just another way to buy supplies; it’s a community of clinicians shaping the future together. A marketplace, designed to save money, expand choice, and bring power back to the dental practice.

With the clinician voice always at the center, Net32 is the peer-driven platform built with dentists, for dentists.
Ready to simplify your supply ordering?
Join more than 65,000 users already saving with Net32. Compare products from over 100 vendors, read verified peer reviews, and shop smarter—all in one place. Visit net32.com today and see how much time and money your practice can save.
This content is sponsored by Net32. For more information, visit net32.com.
Dentaltown Magazine
September 2025
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