Product Profile: Practice Marketing by Henry Schein One

Dentaltown Magazine

Retain and attract patients to fill chairs

Clinicians can keep their schedules full with practice marketing solutions from Henry Schein One. Fill chairs by automating many marketing activities such as email campaigns, online reviews and website optimization. Industry- leading online tools help practices get more mileage from their marketing budgets while saving time on emailing, blogging, updating websites and business directories, and monitoring online reviews.

By taking the free online practice marketing assessment, dentists can:

• Find any weaknesses in their marketing plans.

• Understand which marketing tactics work best for their practices.

• Choose where to invest their marketing efforts and limited budget for the most impact.

Determine next steps to drive growth
The practice marketing assessment includes a free consultation to discuss the results with a practice management expert at Henry Schein One. During the consultation, dentists can learn if the marketing tactics they currently use are driving the results they need to grow their practices. They can also determine the next steps for improving their marketing strategy.

Practice Marketing by Henry Schein One offers a suite of automated marketing tools to help dentists attract new patients who are searching for a dentist online. Using these tools, dental practices can expand their online presence with optimized website design, informative blogs, accurate online business listings and regular social media posts.

Reach out to patients automatically
In addition to attracting new patients, dentists can use Practice Marketing to retain existing patients and reach out to inactive patients. Patient engagement tools can improve patient communications via phone, email, postcard and texting. Targeted email and postcard marketing campaigns help increase patient loyalty and motivate additional office visits. Campaigns can be set up once and are automatically sent throughout the year for birthdays, holiday greetings, local events, special offers and more.

Practice Marketing also includes reputation management tools to help dentists discover their Google ranking and see how their practice reputation compares to local competitors. Automated satisfaction surveys and review requests allow dentists to improve the patient experience and raise their search engine ranking with positive online reviews. Real-time social media and online review monitoring help dentists manage their brand and protect their online reputation.

For more information, visit assessment.henryscheinone.com.

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