You Should Know:
Brush with the Biff
by Chelsea Knorr, Associate Editor, Dentaltown Magazine
We asked John Stefanick, Director of Industry Relations at 3M ESPE and Beverly Largent, DMD, President of Healthy Smiles,
Healthy Children, about the team effort “Brush with the Biff” which includes oral health-care education, NASCAR and a whole
lot of doing good. Curious? Read on.
What is the partnership between Give
Kids a Smile and NASCAR?
John Stefanick: The partnership between
Give Kids a Smile (GKAS) and NASCAR is
actually part of a much bigger picture, one
that also involves collaboration with the ADA
Foundation, Henry Schein Cares, CareCredit,
Church and Dwight, Oral Health America,
and of course, NASCAR driver Greg Biffle.
Specifically though, Biffle, who will be driving
the No. 16 3M Ford Fusion in the
NASCAR Sprint Cup Series, and GKAS are
working together in an effort to deliver the
message to children about healthy brushing
habits, flossing, visiting the dentist and
making smart food choices. We’re doing
this through “Brush with the Biff,” a program
that’s running during the 2014
NASCAR season and bringing the education
right to the racetracks. We’ll be making
eleven stops total. The experience is not
limited just to the racetrack though. GKAS
will be racing into local schools as well,
where they’ll feature high-speed oral health education events with members of the 3M
Ford Fusion race team. Thanks to grants
from the ADA Foundation through
CareCredit funding, 7,500 students will
have the chance to participate.
How is Healthy Smiles, Healthy Children
Beverly Largent: Healthy Smiles, Healthy
Children’s mission is to support community-based efforts that
provide dental homes to children whose families cannot afford
dental care. While GKAS’s focus is on reaching children
to educate them on healthy oral health, the HSHC deals with
ensuring that local clinics are ready to receive them. We’re
offering a $20,000 Access to Care Grant to five Phoenix-area
clinics just for the GKAS, NASCAR education events. With
3M ESPE’s sponsorship, the clinics have funding for clinical
supplies, materials, outreach and even transportation for eligible
Tell me about the 3M No. 16 car.
Stefanick: Last year in Michigan, Biffle brought smiles to a lot
of fans when he took victory lane in the Give Kids a Smile car.
In April, he showcased it again. The GKAS logo was right on the
hood of the car during the NASCAR Sprint Cup race in Texas.
What are the events, when are they happening and
for how long?
Stefanick: “Brush with the Biff ” will be at 11 racetracks this
year where race fans can check out the 3M display. Additionally,
in five race markets, GKAS will be visiting local schools in Texas,
Kentucky, Bristol, Chicago and Phoenix.
Largent: Give Kids a Smile education outreach builds great
awareness among students and educators in participating
schools. By teaming up with GKAS and its partnership with 3M
ESPE and NASCAR, we are selecting a Phoenix clinic that will
provide dental care to eligible GKAS kids attending the Phoenix
education events. The clinic, with support from 3M, will be
issued a one-year HSHC Access to Care Grant geared toward
helping children participating in the GKAS school education
during race week. The Access to Care Grant will support Dental
Homes for GKAS children for one full year following the
November NASCAR race in Phoenix.
How can a dentist get involved?
Stefanick: There are numerous volunteer opportunities for
dentists and their staff. Volunteers can help by working at one
of our 11 race track programs where we promote good oral
habits to children and their caregivers through sampling,
games and children signing our #16 hood committing to
brushing twice a day for two minutes. Also, volunteers are
needed at our local elementary school programs. Volunteers