As a child, there is nothing better then playing with friends
on a warm summer day and running into the house for a
cold soda. Ahhh! Refreshing, cold Coca-Cola! How do
they make such a wonderful drink? Only two people
who cannot be within 500 miles of each other at any given time
know the answer to that question. Why the secrecy? Part of the reason
is marketing, which will not concern us here, but the other reason
is Coca-Cola must protect its product otherwise it might lose
the "secret" part of the term "trade secret." Why should you as a
dentist care about the secret recipe of Coca-Cola? If you have an
associate working in your dental practice, your patient lists must be
protected, otherwise you run the risk of losing them to your associate
if he/she decides to leave.
Assume for a minute that you have built a successful dental
practice that is collecting $1,000,000 per year. You've had an
associate with you for some time who is producing about
$425,000 of that sum, while you and the hygiene department
produce about $575,000 of your collections. You list the practice
with a broker, and depending on how hot the dental practice
market is in your part of the country, you expect to receive
as much as $850,000 for your practice. Once you receive an
acceptable offer, you start giving the buyer and the buyer's advisors
various due diligence information so they can evaluate the
practice. Unfortunately, when they ask you for a signed associate
agreement, you, like the majority of doctors employing associates,
have no written agreement, relying rather on a handshake
and a pat on the back. Unfortunately, that decision could cost
you as much as $300,000 on the sale of your dental practice
because there is nothing stopping your associate from moving
next door and opening up a competing dental practice!
Like any good business, a dentist seeking to grow his or her
practice by hiring associates needs a good plan, and part of that
plan includes an employment agreement. It is the intent of this article to discuss ways to hire those associates in a manner that
protects the owner's interest and allows a successful sale based
upon the volume of work generated by all of the practice
employees. Depending on which state your dental practice is in,
you should follow one of the following:
Covenants Not to Compete: In the vast majority of states,
covenants not to compete in an employment agreement are
enforceable against the associate. Although the radius and
duration of the covenants might vary, most states recognize the
right of the employer to restrict the associate from directly
competing with them once they leave. However, the burden of
proof is on the employer to show that there was an agreement
not to compete, so special care must be taken when drafting
the covenant so as to comply with the law in a particular state.
These covenants must be clearly and precisely drafted and
should be signed by the associate when they start working at
the practice, as most associates will not sign a restrictive agreement
just to help you complete your practice sale. This is why
it is so important to work with an attorney who specializes in
representing dentists. They have the unique subset of knowledge,
which should allow you to protect your patient base.
Most dental practice brokers can direct you to competent
counsel in the states in which they do business. In jurisdictions
that allow restrictive covenants, it might be wise to also
include a trade secrets provision in order to further protect
your patient base.
Trade Secrets: Some jurisdictions state that as a matter of
public policy, covenants not to compete in employment agreements
are unenforceable unless there is an ownership interest
involved. In those states (e.g. California and Colorado), including
such covenants might even invalidate the entire employment
agreement! How is the owner doctor supposed to protect this
valuable asset? The answer is in drafting a comprehensive trade
secret agreement and then following a few simple rules to protect
your patient list from unscrupulous associates.
Almost every state has adopted the Uniform Trade Secret
Act. This law contains provisions under which an employer
may bar the misappropriation and misuse of trade secrets by
employees and former employees. Trade secrets are defined as
information that derives economic value, which is not generally
known to the public and is subject to reasonable efforts to
maintain its secrecy. In the dental practice setting, patient lists
clearly have independent economic value, are not generally
known to the public or other persons and if the lists are maintained
in a reasonably confidential manner, constitute protectable
trade secrets.
Almost every dental office maintains a computer hard drive
where patient lists are stored. All computers can restrict access
through the use of passwords. Your associates have no business
accessing patient lists on the computer, as this is generally a
billing function carried out by clerical workers. The associate
should never be given password access to the office computer.
The associate must of course be given full access to a patient's
chart so that they can make notes on diagnosis and treatment.
However, an employment agreement should state that access is
limited solely to patient treatment, and that the associate cannot
make copies of patient charts or take charts or other information
home with them. By making associates subject to enforceable
trade secret provisions, you'll have a practice that can be
sold for top dollar, rather than having to worry about an associate
trying to compete with the prospective buyer. As mentioned,
the Uniform Trade Secret Act has been adopted in most states,
and such trade secret provisions should be included in all
employment agreements to prevent associates from copying
patient lists and soliciting them. This is especially true in those
few states that do not permit covenants not to compete in
employment agreements.
Having an associate work in your practice has many positive
aspects. It allows you to have more vacation time, flexible hours,
the ability to see your daughter score the winning basket in her
first high school basketball game. In short, it allows you to have
more "you" time without hurting your overall quality of life. If
done properly, hiring associates to work in your practice will not
only free up more of your time, it can also grow your practice
and generate higher income for you. However, you must adequately
protect yourself when bringing in an associate to work
for your dental practice. Having enforceable employment agreements
will allow you to enjoy your newfound freedom without
having to worry about competition from your own employees.
Ahhh! Now isn't that refreshing!
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