
by Todd Cockrell, DMD
In early July 1994, my dad and I were finishing a weeklong fishing trip in Northern Wyoming with
my two uncles and my cousins. My dad, a successful dentist and avid fisherman, had recently introduced
me to fly fishing and I was completely addicted. The trip was incredible and the fishing was great. When
our little group wanted to extend the vacation, I was surprised when my dad didn’t change our travel
plans. He pulled me aside and, with a smile on his face, said, “Todd, you don’t quite understand, we have
already been gone for a full week and if these hands aren’t working, there is no money being made.”
It was that simple conversation with my Dad that I define as the epiphany moment in my life. On
that fishing trip, in Devil’s Canyon, Wyoming, I refined what I wanted to create in a modern approach
to practicing dentistry. My focus and determination was to establish a career in dentistry duplicating what
my father had done in creating a quality reputation and in developing lifetime relationships with patients,
yet incorporating even more freedom and financial diversity in how I would practice dentistry.
As I completed my undergraduate studies, the course of my life and goals evolved once again when I
married. I recognized that my personal decision tree was now morphing to fit us instead of just me.
I committed myself to a set of focus points for my career:
- I wanted to live where I practice and practice where I live.
- Reputation in my community is everything.
- Patient relationships and top quality care are priceless.
- Freedom and financial diversity would be possible in a group practice with associate partners who
would work with me and for me.
By 2004, I had just completed my second year of dental school in Florida and my Dad and I were
further engaged in conversations of whether I was coming back to Colorado Springs to take over his
new practice.
With my focus on pursuing a unique modern practice approach, I decided to pass on the convenient
and secure route of being the second-generation Cockrell in my Dad’s dental practice. My wife and I
chose to focus on raising our family and practicing in our city of preference. We both had affinities for
Phoenix and it also matched a healthy, growing demographic that I felt would enable us to lay the foundation
of what I hope will be my future success story. Once we settled on Arizona, everything seemed
clear and structured even though I didn’t have any other details finalized
My next step was to find clinicians who had found success in areas similar to my ideal goals and not
to reinvent the wheel.
I began a rigorous process of due diligence in my second year of dental school. I intentionally pursued
relationships with fourth-year dental students who I knew were going to Arizona. Spanning a period
of approximately 17 months prior to graduation, I electively contacted, questioned, interviewed and shadowed
five different dentists who had graduated prior to me. I coordinated multiple trips to Arizona, while
still in school, which proved to be a challenge with my schedule, and I took notes of everything these
young doctors had done and had not done.
Through my efforts I categorized and researched my opportunities as the following:
- Buy an old practice at a cheap price then invest to re-vamp the practice.
- Buy a newer practice and accept the higher price tag and pre-established reputation of the practice
in the community.
- Build a practice from scratch and incur all start up costs, stresses and risks.
- Associate with an established doctor and look to partner or buy out in the future.
- Go into a group practice and hope to buy in as a partner in the future.
- Go into a corporate dental practice for a period of time to gain money and experience only long
enough to open or buy my own practice.
Each of the opportunities offered an immediate solution to my need to start practicing, but none of
them seemed likely to position me for realization of my personal goal to create a modern approach to
practicing dentistry.
As I furthered my research of available practice opportunities, I came across and chose a unique group
practice model – Dental Service Organization (DSO) – which provides business support services and
includes buying power on state-of-the-art technology. This would not only enable my career vision and
mitigate my financial risks, but actually propel it beyond what my own abilities could accomplish.
My overall vision was to create three state-of-the art practices in my first 10 years of practice to serve
the community where I would live. The first practice would be my foundation practice where I could create
my culture for serving patients and train my teams, then disseminate them into the two nearby practices
also in my community.
Because I committed myself to a goal to live where I practice and practice where I live, my next step
was to research areas of the Phoenix valley that not only appealed to my wife and I, but that could also
support and perpetuate my vision for the three future offices. I needed new growth areas with family
amenities and continued community growth for a 10-year timeframe.
As I began strategizing my financial needs to execute my business plan, I knew I would need to utilize
deferments and forbearances on my student loans. I recognized that I would likely need to do this for
as long as allowable so I could set aside as much money as possible to be able to accomplish my first practice.
I accepted the necessary evil of allowing interest to accumulate for a period of time, understanding
I could accomplish something of much greater value if I could start my first practice as fast as possible
right out of school. I knew a couple extra years of maturation and value of a practice would more than
cover the interest I was going to accumulate deferring my loan payments.
As for my current standing in my career, I feel fortunate
and blessed to have been able to generate an
income for my family with the freedom to have
balance between my work and family life. I currently
practice and have ownership in four practices
in the same community in Phoenix where I
settled five years ago.
Many may say that I was just lucky or that my timing
and place were just right, but I hold to the belief that persistence
uncovers and creates opportunities. I have seen that calculated decisions can forge our futures and
create progression. Intentionality, determination and focus allow us to create a plan for future success and
achieve what we want in life.
As you look to set your own goals for your future, I believe there are a few decisions you should
consider as you plan for your dental career.
Decision 1 – Post-graduate Choices
There are several popular choices post-graduation:
- Specializing
- General practice residency or advanced education in general dentistry
- Independent private practice
- Group practice
- Public health or military service with government
- Academic dentistry and/or research
This decision seems to be influenced heavily upon the individual’s preferences for the profession
according to someone they know who has pursued a specialty program, gone into a general practice residency,
or worked in a dental service organization, etc.
The decision to specialize or not is made early on in most cases or has to be in order to define how
and where energy will be focused in dental school to accomplish the grades required in the competitive
specialty programs. Waiting too long to decide on this one key point will single out many that wished
to specialize but failed to plan appropriately to achieve notable grades to apply and be accepted to respective
programs.
Military service is influenced by economic savings in dental school costs or desire to serve in the
armed forces as a clinician. Again, this is a decision which requires adequate decisiveness early on in order
to yield the full economic benefits.
Choosing to extend ones’ dental experience with additional training typically occurs by way of either
genuine interest in a specific treatment field of general dentistry which the dentist has gained exposure to
while studying, or is geared around boosting clinical confidence and speed through additional exposure
to dentistry in a structured environment and program.
Some clinicians will gravitate toward this practice option after graduating if they have not yet decided
on how or where they want to practice. It is in this circumstance that the young clinicians express they were able to constructively use their time directly out of dental school to earn a little money, get more clinical experience, and think out their “game plan” for how and where they want to take their career.
Decision 2 – Geography vs. Opportunity
I was once told by a wise man that you can gauge many choices in life by either geography or opportunity.
If you imagine it as a spectrum where geography is on one end and opportunity on the other, you
have to gauge where you fall and how that will impact your choices for opportunities. Some will be driven
by a location they are committed to and cannot sacrifice and others will be mobile and willing to travel
to where the opportunities lie.
This calculated decision, where you want to live, is likely one of the most powerful choices clinicians
should make as early on as possible to allow themselves to focus their energy and resources toward their
“game plan” while completing dental school.
Decision 3 – Practice Environment
The practice environment one chooses is likely predetermined by previous life experiences with the
profession, personal work preference, financial needs, wants and/or demands considered. In addition, rising
expenses with dental school education, higher student loan interest rates and limited opportunity for
loan forbearance to allow building up new practices have all been factors changing the way young doctors
approach this decision.
I am often asked how I determined which practice style was ideal for me. My decisions were based on
a combination of the mentioned points, but also seeing my father’s practice and gaining exposure to technology
advances in dentistry during dental school.
Many consider practice environments to be defined by one of the following:
- Scope of treatment (family dentistry, cosmetics, etc.)
- Location
- Technology available
- Patient volume per day
- Patient demographic
- Schedule (work/life balance)
- Access to clinical mentorship
- Available business support services
With all that has been referenced, regardless of where you stand in the decision-making process, there
are some critical steps I would recommend you take into consideration:
- Invest time in the process
- Determine what is of most value to you for your career
- Make a plan and set goals
- Seek counsel from expert advisors who are there or have been there
If there is one thing I have learned it is that there is not just one way to begin a career as a dentist. I
do believe that in order to achieve success, regardless of the career path one may choose in dentistry, there
has to be intentional planning and preparation at all stages in your career.
Reality is that success isn’t happenstance. You are the only one who can plan and create your success
story.
Author's Bio |
Dr. Todd Cockrell is a 2007 graduate of Nova South Eastern University School of Dentistry. He has been a Pacific Dental Services-supported
dentist since 2007, becoming an owner dentist in 2008, a multiple office owner dentist in 2010 and is now a regional owner dentist for the
organization in Oregon where new offices are currently being opened. Dr Cockrell teaches and lectures on case acceptance and performance
leadership to CE groups in the Western U.S. He is co-founder of Brazilian Smiles (a nonprofit medical/dental group) and a member of the ADA, AZDA and
ODA. He, his wife and three children live in Phoenix, Arizona where he currently practices.
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