Patrick, can you tell us a little about yourself,
your history in dentistry and your
involvement
in the company?
Tessier: I’m not a dental technician or a dentist,
but I have spent most of my career in manufacturing
management, having earned a bachelor of science
in mechanical engineering and a master of business
administration in operations management and finance.
I entered the dental business in 2000 when I was introduced
to the dental lab business through a national lab
company that was looking for a western regional vice
president. When I took this job I fell in love with the
business. I was later introduced to a laboratory based in
Shenzhen, China, called Modern Dental Laboratory
(MDL Shenzhen). The fellow who introduced me to
MDL Shenzhen told me, “The everyday quality of
this laboratory is better than your best technician on
his best day.” Curious, I traveled to Hong Kong.
Managing Director Godfrey Ngai and I traveled
about an hour to his facility in Shenzhen. I was in
the lab for a very short time when I realized that
this lab was very different than the dental labs I
had visited in the past. This company is very
organized and disciplined, but at the same time
relaxed and friendly.
How did MDL Shenzhen stand out from
what you’d seen in the past?
Tessier: The biggest difference I noticed right away
was its organization, cleanliness and manufacturing
processes. During the tour, Godfrey explained how the
business was based on the process, not the person. He
shared that this was the fundamental philosophy he used
to build the company from 40 technicians to the 900
they had in 2003. From his decades of experience teaching
at the University of Hong Kong Faculty of Dentistry,
Godfrey designed and wrote a technical school curriculum
for new employees. The MDL Shenzhen School,
complete with beginning and advanced classes, is the
fundamental backbone to the organization. It is at this
school that the patient-centric culture is instilled and
adherence to very specific manufacturing processes is
taught. He then humbly shared the certifications they
had achieved at that time: ISO 9001:1996 and
European Standard EN 46002. He explained that certification
under the rigid ISO and EN was relatively easy
because of the school. The manufacturing processes were
all documented, taught and followed as part of the educational
process – which is what’s needed for certification – and therefore becoming certified was a natural,
final step. Because of my education and experience in
manufacturing, I understood the complexity and discipline
required by the ISO standards and although he
made it sound easy, it is actually quite an accomplishment
to obtain such certification.
How did MDL Shenzhen stand out from
what you’d seen in the past?
Tessier: The biggest difference I noticed right away
was its organization, cleanliness and manufacturing
processes. During the tour, Godfrey explained how the
business was based on the process, not the person. He
shared that this was the fundamental philosophy he used
to build the company from 40 technicians to the 900
they had in 2003. From his decades of experience teaching
at the University of Hong Kong Faculty of Dentistry,
Godfrey designed and wrote a technical school curriculum
for new employees. The MDL Shenzhen School,
complete with beginning and advanced classes, is the
fundamental backbone to the organization. It is at this
school that the patient-centric culture is instilled and
adherence to very specific manufacturing processes is
taught. He then humbly shared the certifications they
had achieved at that time: ISO 9001:1996 and
European Standard EN 46002. He explained that certification
under the rigid ISO and EN was relatively easy
because of the school. The manufacturing processes were
all documented, taught and followed as part of the educational
process – which is what’s needed for certification – and therefore becoming certified was a natural,
final step. Because of my education and experience in
manufacturing, I understood the complexity and discipline
required by the ISO standards and although he
made it sound easy, it is actually quite an accomplishment
to obtain such certification.
So business that is sent to MDL USA is then
sent to
MDL Shenzhen?
Tessier: Yes, and the process is much the same as any
other lab: The dentist puts the case in a box, adds it to the
other cases for the day, places them in a recyclable plastic
bag, puts a shipping sticker on the outside of the bag, and
calls our lab for a pickup. We provide a return
date calendar and about two weeks later, the completed
cases are delivered. We have a 99.96 percent
on-time delivery record with more than
100,000 cases over five years. We track the entire
lifecycle of each case through our sophisticated
computer network, and provide all the shipping
materials, for free. We also store electronic copies
of all case documentation for almost instant
retrieval, including the lot numbers of the materials
used. One of the big benefits about our business
model is that our manufacturing facility in
Shenzhen focuses on producing a very consistent,
high-quality product, and MDL USA focuses on
serving our customers.
What is the largest challenge you face in
having the manufacturing facility so far
from the end user? In other words, you
have a dentist in the United States who is
sending a crown out, if there is an issue,
how do you manage that?
Tessier: We create very close working relationships
between our dentists and their MDL USA regional service
center so that questions or concerns can be instantly
resolved. After our merger into MDL USA in 2009, we now
have three service centers for our clients: Seattle, Los
Angeles, and Chicago. All interactions with our dental
offices are handled by our small service centers, staffed with
five to 20 employees. For example, in Seattle, Julian Infante
and Heikas Martirosian are our technical consultants.
Heikas is our technical director and is a double certified dental
technician (CDT). He is a sustaining member of the
American Academy of Cosmetic Dentistry and has personally
built more than 15,000 crowns in his career. Julian is
also a CDT and a member of the International Congress of
Oral Implantologists (ICOI), holding a certificate in
implantology. You might also work on a case with Julie
McBarron, our case management manager, who also holds a
certificate in implantology from the ICOI; or Mary Wilson,
our client relations manager who has more than 20 years of
experience in customer service. Our dentists interact with
a top flight service team who can answer any question
and solve any problem. Combining this “customer-centric”
approach with our manufacturing capabilities, we believe
our dentists enjoy a unique combination of quality and service
that is unmatched in the dental laboratory industry. In
addition to our staff, we also work behind the scenes to provide
better service to our dentists by improving operations at
MDL USA. For example, we’ve become a bonded warehouse
for customs and the Food and Drug Administration
(FDA) because this saves our dentists one day in logistics.
How common is the business model of
dealer labs forwarding work to other
places in the U.S. dental market?
Tessier: Like many other industries today, trade within
the dental industry is quite common between the United
States and other countries. Many of the dental industry’s
materials and equipment come from Germany,
Switzerland, Austria and Liechtenstein. KaVo, Ivoclar
Vivadent, 3M ESPE, Kerr, Sirona, Wieland, Straumann
are a few of the names you might recognize that export
products to the United States. Dentists purchase these
products everyday from dealers like Patterson Dental or
Burkhart. Laboratories do the same thing. And since the
1970s, laboratories have been importing restorations – manufactured using many of these European materials – from the Philippines and Mexico. In the last five years,
imported restorations from China, Thailand and
Indonesia have increased in popularity, which are also
manufactured using these European materials. MDL
USA’s restorations from MDL Shenzhen are the same – international in nature and not unusual in dentistry.
In early 2008 there was a serious lead
scare that many thought came from a lab
in China. Your company is very transparent
about where its restorations come from,
what the process is, but others are not.
How can a dentist sort that out? Is there a
resource they can use to understand this?
Tessier: That story saturated the media and people
paid attention since crowns are common. The focus and
blame was placed squarely on China because initial
reports stated that the crown was manufactured in
China. Around the same time, reports were flooding the
media about toys made in China containing lead paint.
This progression of lead scares created an air of fear that
was easily sold to the general public. It was a powerful
force at the time. Politicians from Florida to Oregon
introduced legislation that would force dentists to disclose
the country of origin per restoration – continuing
to propagate this obtuse notion, when in fact country of
origin is a very poor predictor of product safety and quality.
In fact, the Journal of Dental Technology published a
study that finds dental porcelains contain such little lead
that eating bread, fruits and soups provides thousands of
times more lead.
To answer your question: Yes, there is a way for dentists
to get help in evaluating the competency of dental
laboratories and their ability to produce safe, consistent
and high-quality restorations, and that is through certification.
Third-party and non-biased exams, which result
in professional certifications, are the most trusted common
denominator to make these evaluations – just as a
dentist earns a diploma from an accredited dental school
and then passes a dental board exam to earn a state
license. Dental laboratories can obtain both individual
certifications and organizational certifications. However,
while dentists are regulated by state governments, U.S.
dental laboratories have almost no government regulation.
In its place, a voluntary national organization called
the National Association of Dental Laboratories, the sister
organization the National Board for Certification
(NBC), has been providing this valuable service since
1955. The NBC examines and certifies both dental technicians
and dental laboratories. In addition, the ISO has
been creating international industry standards for more
than 100 years. Rather than being concerned about country
of origin, dentists should instead verify that their dental
laboratory has achieved accredited certification and
adheres to manufacturing standards that produce safe,
consistent and high-quality restorations. Ask your lab for
their certifications.
Should dentists really be concerned with
whether or not their lab is certified?
Tessier: Yes. We feel so passionate about this that
beginning this year, we are working with others in the
dental industry to improve dental health care by raising
awareness about the importance of using certified dental
laboratories. We believe this issue is paramount because
currently, only an alarmingly low three percent of dental
laboratories in the United States have been certified at the
basic level offered. Also, according to a survey conducted
by Lab Management Today (April 2003), more than two
thirds of dentists state that inconsistent quality and technical
problems are the top reasons they leave their laboratories.
Additionally, as we’ve discussed, there have been
recent fears over dangerous materials making their way
into patient’s teeth. As a health-care provider, you have
the right and responsibility to administer health care efficiently to the best of your ability. As your laboratory, it is
our responsibility to help you achieve this goal. If a laboratory
has proven their competency by subjecting itself to
an evaluation and obtaining certification, then you have
some confidence that it has the ability to provide you
with restorations that meet industry standards and are
consistent, safe and perform to your expectations.
Can you explain more about the manufacturing
process in dental laboratories and
why certification is a relevant concern?
Tessier: This gets to the heart of the matter. The
main task of a dental laboratory is to manufacture a custom
prosthesis from complex materials. This sounds
simple, but if one of the hundreds of variables is off, the
product fails. For example, when a technician creates a
fixed restoration by firing porcelain – if he or she doesn’t
have the right vacuum, or the equipment isn’t calibrated
to standard, or he or she adds too much liquid,
and so on – it fails. Manufacturing restorations is complicated
and it’s difficult to get consistent results. If a lab
is handling hundreds or thousands of cases, you can see
why a lack of standards can create inconsistencies and
problems. Certification ensures that a laboratory has the
standards in place to manufacture consistent restorations.
As I mentioned earlier, at MDL Shenzhen written
procedures are created for these very specific manufacturing
processes, taught to each technician, and adherence
to these processes is verified. This discipline has
allowed MDL Shenzhen to obtain the highest level of
certification in the dental laboratory industry, and is
one of the only labs to do so in the world. Its ISO
13485:2003 certificate is the international standard in
quality management for medical device manufacturing,
and is the most rigid global standard in manufacturing,
exceeding even those of the FDA. Obtaining this level
of certification is important to us because our goal is to
eliminate variability in our processes so that our dentists
always get consistent output.
MDL Shenzhen is certainly proud of its ISO
13485:2003 certification. Give me a brief
description of what that process is about
and maybe some examples of what a
company needs to do to obtain a certification
like this.
Tessier: Let me start by laying out what types of
certifications are available to dental laboratories. As I
mentioned earlier, dental laboratories can obtain certification
for individuals and its organization. For individual
competency, the NBC offers the CDT, which is available
in five specialties: Ceramics, crown and bridge, orthodontics,
complete dentures, and partial dentures. For
organizational competency, the NBC offers the Certified
Dental Laboratory (CDL) and now also recognizes
the Dental Appliance Manufacturers Audit Scheme
(DAMAS). In addition to the NBC national certifications,
there are also the ISO certifications available to
dental laboratories, which include ISO 9001:2008 and
ISO 13485:2003. The level of difficulty in achieving
these organizational certificates varies and is as follows
(easy to most difficult): CDL, DAMAS, ISO 9001:2008
and ISO 13485:2003. The requirements for each certification
are based on ability to demonstrate compliance
to standards by documentation, adherence to written
processes, internal and external quality management, and
material traceability record keeping. This is a detailed
and disciplined process, it is hard work, but it helps
sharpen an organization into an efficient quality driven
machine, which is exactly the type of partner dentists
want to produce their prescribed restorations.
Because of the costs and administrative
issues, certainly for a small lab, ISO certification
would be impractical. Do you think
the lack of that certification puts a greater
burden on them to prove themselves?
Tessier: The CDL from the NBC is the best start for
a small lab and is a manageable process that is not cost prohibitive.
I also know that the folks at the NBC will bend
over backwards to assist any lab in obtaining its CDL, as
its mission is also to improve and develop our industry.
What would you say to dentists who are
searching for new labs or might be looking
to explore new options?
Tessier: Very simple, ask for certification. Please
feel free to reach out to me anytime if you have
questions, want to discuss further or would like to
get involved. I can be reached at patrick@moderndentalUSA.com or 800-860-5006. |