Dentaltown Magazine - February 2010

Articles
Dr. Prabu Raman, DDS, MICCMO, LVIM
Dr. Prabu Raman discusses occlusal philosophies every dentist should know to help them choose the optimum occlusion.
Michael I. Barr, DDS
In this article Dr. Michael I. Barr helps you in your quest to make your dental practice Web site a profitable marketing venture.
Fred Joyal
1-800-DENTIST CEO Fred Joyal explains how choosing the right words to describe your practice and your treatment is crucial to the success of your practice.
Howie Horrocks and Mark Dilatush
Is there something you should be doing now that is different from what you were doing before? Howie Horrocks and Mark Dilatush from New Patients, Inc., give you the foundation for getting your promotions back on track.
Brian Spaeth
Brian Spaeth, founder of TPT5, asks if Facebook and Twitter are good moves for a dental practice.
Drs. Kenneth Koch and Dennis Brave
Drs. Kenneth Koch and Dennis Brave discuss how consistency makes endodontics more enjoyable and profitable.
Dr. Ara Nazarian
This article by Dr. Ara Nazarian discusses the use of resin modified glass ionomers in a pediatric patient.
Dr. Joe Steven, Jr.
After 30 years of dentistry, Dr. Joe Steven Jr. presents the number-two lesson he learned; how to develop a $1,000,000 team.
Dr. Douglas Carlsen
Dr. Douglas Carlsen looks at major headaches dentists encounter and then how backup-plan thinking assists a normal day's patient interactions.
Benjamin Lund, Editor, Dentaltown Magazine
This month we visited Drs. Chadwick and Shelby Denman, identical twins who work at the same dental practice in Austin, Texas.
Hygiene & Prevention
Trisha E. O’Hehir, RDH, BS Hygienetown Editorial Director
Incredible, Edible Spit
• Toothbrushing time is important
• Dry brush inside first
• Virulence of bacteria measured
• Periodontitis linked to pre-eclampsia
• GCF markers for local and systemic inflammation
• Oxidative stress in periodontal pockets
Do you take X-rays to confirm there's no calculus left behind after doing SRP?
Effective use of a modified pen grasp.
Trisha E. O’Hehir, RDH, BS Hygienetown Editorial Director
OUCH! Dental Hypersensitivity
Pen and Instrument Grasp
In This Issue
Howard Farran, DDS MBA, MAGD, Publisher, Dentaltown Magazine
Greed and Fear
Thomas Giacobbi, DDS, FAGD Editorial Director, Dentaltown Magazine
On the Bookshelf
In this course by Misty Clark, you will learn how true marketing involves a confident, focused, measurable plan carefully crafted around your key messages and everything that's unique about your practice.
Message Boards
Many dentists were never taught about marketing in school. This message board has lots of useful marketing tips.
Townie Clinicals
A 60-year-old male with loose, ill-fitting crowns and hopeless prognosis. Check out this case with a lot of great photos.

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