I am curious as to what the distinguished members of this board (and those that are not so distinguished) feel is the best bang for the buck as far as marketing goes. If we were to make a list, such as:
1. Yellow Pages
2. Printed articles by PR writer
3. Radio
4. TV
5. Internet
6. Magazines
7. Direct Mail
8. Newspaper Ads
I am sure that some of you could think of more. How would you rate these, based on your experiences?
Mgoodman, Official Townie
1. Direct mail discount coupons.
2. Being a plan provider.
3. Listen to Homoly.
Mauty, Official Townie
Easy…number one…make patients happy and they refer more patients.
David_f, Official Townie
Internally lit sign, as large as code allows, simple/professional logo design, red digital LED time/temperature clock on top.
Bill S, Official Townie
Well, it totally depends on just WHO you're after. For me, I'm after ONLY the patients who really care about themselves and will be a good partner in their treatment -- those who will follow through with recommended treatment, etc.
This type of patient will not come to you just because of a sign. And if you can't give 'em enough information (and PROVE it), they won't come either.
So for me, it's been direct mail. I can target it as finely as I want, and hit ONLY those who I want to hit. I can take as much room to tell my story and PROVE it as I want. And yes, the kind of patients I'm looking for WILL take the time to read it.
Rod, Moderator
Direct Mail - This is the most effective because you choose what zip codes you mail to. Determine your 'best case scenario' patient and mail ONLY to the zip codes where they are.
Radio - advertise on an oldies station or a classic rock station. They are a little cheaper than Top 40 and the Boomers listen to them.
ChopperDoc, Official Townie