Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

#83: EDDM Update: The Pros and Cons

#83: EDDM Update: The Pros and Cons

1/12/2018 6:05:00 PM   |   Comments: 0   |   Views: 60

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

Listen:

#83: EDDM Update: The Pros and Cons

Podcast Highlights

        
  • EDDM benefits and drawbacks
  •     
  • Distribution costs
  •     
  • Lower acquisition costs vs. return on revenue
  •     
  • Which dentists should use EDDM?
  •     
  • The pitfalls of postcards
  •     
  • Design elements
  •     
  • The "cheap" dentist in town
  •     
  • The mirage of geographic targeting
  •     
  • Correct mail campaigns
  •     
  • Revenue generated from mail
  •     
  • Messaging the RIGHT prospects
  •     
  • Household income vs. geographic targeting
  •     
  • EDDM tracking issues
  •     
  • Paying money to brand yourself incorrectly?
  •     
  • Putting yourself in the wrong competitive market
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