Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D

#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast

#47: Mail Bag and Special Announcement | Dental Marketing Mastery Podcast

3/27/2017 3:21:13 PM   |   Comments: 0   |   Views: 42

Defend Against Illegitimate Reviews - Is Mail Dead? - How Much Should I Email?

 

In this episode of Dental Marketing Mastery, we answer a few questions we received and give a special announcement.

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Podcast Highlights:

We just attended the "Get it Done Weekend" and it was great! It is a great place for dentists to get all of their requirements done in one day.

How Do I Defend Against Illegitimate Reviews?

  • Practice Management and Marketing
  • What the web surfer sees
  • Who leaves illegitimate reviews?
  • The amount of positive reviews it takes to counterbalance these bad reviews
  • How to get more reviews
  • How do you respond to bad reviews?

Is All Mail Dead?

  • No way!
  • Statistics on mail
  • Are you using clipper? A value pack?
  • The difference between good mail and bad mail (hint: It's price incentives)
  • Which mail mediums are out?
  • The bell curve when some mail mediums become ineffective
  • What's the ROI on good mail?

How Often Should I Email Patients? I Don't Want to be a Spammer!

  • Separating what is promotional vs. what is internal
  • Newsletters vs. confirmations or recalls
  • The magic number is 4
  • Saying as much as you can
  • Promoting one thing at a time
  • Your mail formula for the next 2 years
  • Effective landing page use
  • NPI Concierge

Announcement: The ADA

  • We will be at the ADA!
  • October 19-23
  • Atlanta, Georgia
  • We have a surprise for you!
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