Dental Marketing
Dental Marketing
It's not a secret. In addition to expertise, the clear and obvious key to a successful endodontics practice is relationships. This article shares insight and perspective from two successful endodontists -- Dr. Gary Glassman and Dr. Louis H. Berman
Steve Klinghoffer

11 Ways a Patient Newsletter Can Grow Your Dental Practice

11 Ways a Patient Newsletter Can Grow Your Dental Practice

3/15/2017 9:20:01 AM   |   Comments: 0   |   Views: 61

How many dentists have sent referrals to your endodontics practice in the past two years? Thirty, forty, fifty, or more? How large is that number compared with the total number of general dentists, periodontists, prosthodontists and oral surgeons in your practice area? To answer that, you need to know how many of these dentists are in your geographic area. And if you’re like many endodontists, you don’t have the data you need to answer that.


If you did have that data, you’d probably reach the same conclusions many of your endo peers have reached: They are only getting referrals from a very small percentage of potential referring dentists. They are only scratching the surface.


Are you leaving money on the table?

Don’t overlook an easy way to get more patient referrals. Professional referral newsletters are a highly effective, professional and ethical way to introduce yourself to each and every one of them – and to stay in touch in a meaningful and memorable way. If you’re not sending a newsletter to every potential referring dentist in your practice area, you are leaving money on the table. 

What is a referral generating newsletter?  
The most effective referral newsletters for endodontists include digests of the most recent research and findings in your field. These include summaries of articles from peer reviewed journals. WPI Communications’ newsletters are edited by highly respected leaders in endodontics.

Endodontics Newsletter is edited by Drs. Noah Chivian and Asgeir Sigurdsson. Dr. Chivian is an Attending in Endodontics and former Director of Endodontics and Director of Dentistry at Newark Beth Israel Medical Center. He is a Past President of the American Association of Endodontists, the American Academy of Esthetic Dentistry, and American Association of Endodontists Foundation. Dr. Sigurdsson, a practicing endodontist, is Chair of the Department of Endodontics at New York College of Dentistry. He is a former president of the International Association for Dental Traumatology and a fellow of the Royal Society of Medicine.

Update on Endodontics is edited by Dr. Frederic Barnett, Interim Chairman of the Department of Dental Medicine, and Chairman and Director of the IB Bender Division of Postdoctoral Endodontics at Albert Einstein Medical Center. He is associate editor of the "Journal of Endodontics" and is on the editorial board of "Dental Traumatology."


By sending a quality newsletter to your peers, you’ll perform a valuable educational service, and you’ll position yourself as the endo authority in your community. In surveys conducted by WPI Communications, it’s clear that dentists appreciate receiving these newsletters on a regular basis. 


Why is now best time for newsletter marketing for endodontists?

How are you reaching the many potential referral sources in your area? WPI Communications has helped hundreds of endos grow their practices over the last quarter century. Now, for the first time, we’re offering another service at no additional charge. We’ll provide our endodontist clients with an accurate, customized list of every general dentist, prosthodontists, periodontists and oral surgeon in their practice area.


Newsletter marketing is cost effective for endodontists

For endodontists, just one new patient will pay for the cost of a newsletter program for an entire year. To take advantage of this best time to expand your referral base with a newsletter, call me at 800-323-4995 or drop me an email at


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