Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

[Podcast] #32: Creating a Marketing Plan

[Podcast] #32: Creating a Marketing Plan

12/13/2016 12:45:39 PM   |   Comments: 0   |   Views: 81

Have you reflected on your marketing year? What plans do you have for the next year? In this episode, Mark and Howie discuss how to make a marketing plan that works, and how to stick to it.

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Podcast Highlights:

  • Assessing your marketable assets
  • Assessing your website, text & email, appointment software
  • Are your brochures and print material up to date?
  • What are your liabilities?
  • Which assets are working, and which are not?
  • Setting a marketing goal
  • Do you need to increase capacity or marketing?
  • Setting a budget
  • Budget allocation
  • The fundamental channels you should be marketing in
  • Sticking to the process
  • Conserving resources
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