Dental Marketing Mastery with Howie and Mark
Dental Marketing Mastery with Howie and Mark
In Dental Marketing Mastery, Howard Horrocks and Mark Dilatush discuss the ins and outs of dental marketing they have learned over the past 27 years.
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Mark D
Mark D

[Podcast] #31: The Niche Trap

[Podcast] #31: The Niche Trap

12/13/2016 12:42:18 PM   |   Comments: 0   |   Views: 82

What is the niche trap? How can you avoid it? In this episode of Dental Marketing Mastery, Mark and Howie explain.

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Podcast Highlights:

  • Cosmetic Dentistry's past niche trap
  • A budgeting error that can lead to the niche trap
  • Spreading your message across your marketable attributes
  • Radio spots
  • Is reduced price a niche trap?
  • The right messaging in your take-home pieces
  • Breaking out of the niche trap with your existing ad pieces
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