Below is an excerpt from marketing guru Daniel Kennedy. It highlights the basic attitude of doing business which sometimes get forgotten. I have included my comments below -- I welcome yours as well!
“My father has a pair of cufflinks – he’s had them since I was a kid and first asked about them – they’re black squares with raised gold letters YCDBSOYA.
The letters stand for: You Can’t Do Business Sitting On Your Ass.
A few years ago, a favorite restaurant of mine failed during its ‘summer slump.’ But at no time did its owners get up off their butts and go out into the community door to door to hand out coupons or flyers. Or go to the phone and make telemarketing calls. Or do anything else that was proactive. They just sat there and died.
In the same community, that same summer, a young chiropractor got ready to open his new practice – with at least a dozen competing chiropractors surrounding his office, already established in the area. He spent one full month prior to opening going door to door, house to house, introducing himself, asking the residents about the area and their health interests, and making friends. He knocked on over two thousand doors that month. And from the first day he started seeing patients, his practice has prospered. In its first year, it out-performed all the established practices in the area.
There are three types of people: those who make things happen, those who watch things happen, and those who wonder what happened. I think you’ll find that most successful business people you know are in the first category.”
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I am not saying that you should go out and knock on a thousand doors even though it definitely would be one of the better ideas you could have.
There are however, extremely inexpensive, fully automated, state-of-the-art, laser precise marketing tools available.
Whatever the tools out there that are available, just like in Daniel Kennedy’s example about the Chiropractor who made knocking doors his tool for success, you must pick it up! And you must use the tool.
There really is such a thing as being in the right place at the right time and the money actually lying on the street just to be picked up, with no exceptions for anyone. Most people however (98%) never ever reach their career goals or their financial goals because they simply have never picked up and used the tools available to them. In fact, people have a high tendency of justifying why using those tools are not workable, beneath them, or…etc.
Well, you might think that Mr. Kennedy’s writing or my comments above might not be the invention of the sure-fire proven way to success for anyone who decides to get off his ass but, I will tell you this: they are. And oh, once you are off your ass, it doesn’t really matter whether everything you do turns out to be perfectly right (it won’t). What you need to achieve is to be slightly more often right than wrong and you will be a howling success.
Your life will never be the same! It will simply take you on the road to success.
If you need help, send me a message and let my team help you find the appropriate tools that will get you going in increasing new clientele!
Making any move is hundred times better than sitting on your butt facing similar situations in your office with no change in the end result!
Founder of "Un-Advertising" Marketing Systems