The Secret to having a Winning team is to first have a big Vision for your business. This Vision includes where you want to be in 5 or ten years, a Vision of Excellence. You must then inspire your TEAM to create personal visions for themselves. What are they working for. It is important for your team to realize that working in your business is a vehicle for them to acquire wealth and income to achieve their personal dreams. The next step is the have strong Core Values to develop your company's culture. Some top values in my dental practice are "Think Big and Have Fun, Insist on the Highest Standards, Pursue Growth and Learning, and Build Stronger Communities. " Once team members are in line with the company's Core Values, they will strive to give you and your customer's their absolute best. Inspire your team to learn- all of my team members have Kindles. Watch Webinars. Implement weekly Lunch and Learns. Stretch your team to enhance the customer's experience.
Start to systematize your business so that your team knows what you expect of them and they can perform. Continue to create systems so that there is consistency in your brand. Create manuals for everything.
The owner's responsibility is to inspire the team, to put in tools and resources for their training to ensure that they know exactly what you want by systems and KPIs. Create a KPI (Key Performance Indicator) Calendar. Blow it up and and post it in your staff area. It shows what everyone must do daily, weekly, and monthly. Once your team knows what they need to do, they just do it. So take the time, put in the work, make the systems and watch your team grow. Once you do that you will see your team deliver to your customers, and in turn the customers will support the business. Your business will grow. Once your business grows, guess what happens to the owner? You grow, you have profits coming in, and then you can do things for your family.
So everyone is benefitting, the TEAM is benefitting, they are supporting their family. Our customers are happy, we're changing their lives. It's just one big circle that goes around and around!
Dr. Anissa Holmes, a Global leader in Social Media Marketing, is a Pioneer in the area of Cosmetic and Family Dentistry. She is constantly using innovative ways to reach out to patients to break down fear that many have when going to the dentist. Dr. Holmes, through her blog Delivering WOW, shares tips for designing a unique practice culture to deliver a "Wow" patient experience every time, strategies to triple new patient numbers, and well as strategies to build an amazing team.