Dental SEO & Marketing
Dental SEO & Marketing
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ToddHayes
ToddHayes

AI-powered search for dental practices

AI-powered search for dental practices

5/16/2024 12:00:00 AM   |   Comments: 0   |   Views: 73

AI-powered search is rapidly becoming the norm, and it's crucial for small businesses to adapt. Here are several strategies to prepare for this shift:    

        
  1. Chatbot Visibility: Determine if your customers are using chatbots for search and ensure your brand is visible there. To find out, you can ask your AI of choice a bunch of questions about you, your competitors, and your industry to understand where you fit.
                 
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  3. SWOT Analysis: Perform a SWOT analysis to understand the potential risks and opportunities presented by AI search. This is time well spent.
               
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  5. Content Authenticity: Focus on creating authentic, human-centered content rather than keyword-heavy pages. Use subject matter experts, influencers, and real users to create trusted content.
               
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  7. Industry Authority: Strive to become the go-to resource in your industry by providing knowledgeable, detailed content. Establishing yourself as a trusted source will enhance your authority.      

Preparing for the impact of AI-powered search is essential, as its widespread adoption is inevitable. Here is a great article called Embracing GenAI-Powered Search by Andrew Broadbent for anyone looking for a deeper read.

Category: Marketing
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