There are many things you can do to increase your patient numbers. Potential patients will find your practice through many different avenues and they will be looking for a variety of features or conveniences. Read on to explore how you can attract them to your business and meet their expectations and needs.
Build A Website Optimized to Meet Your Patient’s Needs
Your website is not only your digital front door, but it is also a source of information and a powerful tool. Your online presence will represent your business and should be attractive and inviting. The information presented should always be well-organized and clearly written.
Design Mobile-Friendly Website
As of May 2022, 52.79% of all web visits are mobile, compared to the 47.21% that are desktop visits; your site should be optimized for mobile and allow the same sort of navigation and use as the desktop version.
It’s important that any forms are easy to use and allow for autofill on both platforms. People are increasingly using their mobile devices to conduct searches, do research, and communicate with service providers, so it is important that all of the features of your site work exceptionally well on mobile.
Consider Online Appointment Booking & Chat
Usability and purpose will drive patients and prospective patients to your site. Allowing patients to request or confirm appointments, view or pay bills, or contact the practice via chat or message will encourage patients to continue to engage with your practice. In today’s tech-driven society, these are all small yet crucial details for the average individual.
Live Chat Apps We Recommend:
Optimize Your Content for Search
SEO is the best way to understand how your target audience searches for your services. By creating content using keywords your audience searches for, you are more likely to show up in the search results.
Publishing blog posts or articles about various dental-related topics will ensure that you appear in the search results for informational searches. Blog posts help improve your brand awareness and attract traffic to your site that may not be searching for a dentist however, blog posts will encourage readers to see you as an expert in the field. They instill confidence in your dental practice and build trust with your audience.
Be sure to promote your business hours, maps, address, phone number, and email contact information throughout your site. Google uses this information to determine when it should display your practice for local searches.
Differentiate Yourself From The Crowd
There are a lot of choices when it comes to dentists. Making your practice stand out to potential patients in your local community is the key to growth.
Ask yourself these questions:
- What makes your office different?
- Is there something that you offer that others don’t?
- Why would someone choose your practice over another?
Here are some ways you can differentiate yourself from other local dentists.
Find Your Niche
If your office has a specialization that is not offered at other practices in your local community, be sure to capitalize on that.
Becoming friendly with nearby dental practices that don’t offer that particular service will create goodwill and referrals.
Post informative blog posts about your specializations to generate traffic and inform prospective new patients.
Focus on Customer Service
Customer service and a positive patient experience go a long way. You’ll find that if your team places a focus on patient satisfaction and experience, patients are likely to write positive reviews and refer friends or family.
If you take the time with your patients to ask about what makes them comfortable and reduces their anxiety while in the chair, such as earphones and video, warm blankets, or even pre-procedure medication or sedatives, this is likely to make a lasting impression. Making your patients feel as if they are treated as individuals can only improve your patient numbers and reputation as a whole.
Work With the Latest Technology
Staying current and using cutting-edge technology will attract new patients. Patients will feel more confident in your services if they know that you are staying up on the latest tools and techniques.
In order to ensure that you are staying ahead of the curve, you will need the best supplies you can get. Safco Dental Supply can provide you with all of the latest tools and materials that you will need to keep current with the latest innovation.
Continue Reading: How To Attract New Dental Patients