If you're a dentist or orthodontist who is looking for help with your online marketing, you may be wondering where to start. There are so many marketing companies out there that it can be difficult to know which one is right for you.
In this article, we will discuss five questions that you should ask before hiring a dental SEO company. By asking these questions, you will be able to narrow down your options and find the company that is best suited to meet your needs and be able to help grow your dental practice with proven tactics.
How Long Does The Average Dental SEO Campaign Take To See Results?
When it comes to SEO for dental practices, there is no magic bullet or one-size-fits-all solution.
The length of time it takes to see results from an SEO campaign depends on a number of factors, including the competitiveness of your market, the quality of your website, and the effectiveness of your SEO strategy.
That said, it is important to ask the potential marketing company that you might work with how long their average dental practice seo campaign starts to see results.
Most dental SEO campaigns from our experience will start to see some results within 3-6 months. However, it can take up to a year or more to achieve significant results.
The important thing is to focus on developing a comprehensive and sustainable SEO strategy that will help you achieve your long-term goals.
With a little patience and perseverance, you can soon start to see the fruits of your labors if done correctly.
What Is Your Experience With Dental SEO?
It is important to ask the dental marketing firm if they are focused on servicing your industry and also ask how many clients have they ran SEO campaigns for in the dental space.
They should also be able to provide you with references and a good thing to do is go look at their online reviews.
It is important that you work with a marketing firm that understands your exact niche and has experience with the specifics, details and processes that make a successful dental SEO service.
Not every niche is the same and having an agency that might be good at performing SEO for a roofer might not be the best choice especially if they never ran an SEO campaign for a dental practice.
Who Owns The Work That Is Performed?
There are many companies that offer just lead generation and utilize an SEO campaign to produce dental leads for your company.
It is important that if you are spending money for SEO that the service is actually being performed on your website and brand.
Also, specific work such as building social profiles, building out important business citation listings and getting backlinks are just a few of the tactics that could be used during the build out of your SEO campaign.
You want to make sure that all of these links and brand profiles will stay live and under your ownership if you ever split ways.
Your website should also be under your business name, email and ownership. Too many web companies will actual make it a hassle and sometimes we have experienced holding your website hostage for a fee.
Do not hesitate to ask for a break down of what will actually be performed each month.
Do You Work Exclusively With Only My Practice In My Local Area?
It is important to know if you will be the only dental practice in your local area receiving the marketing companies SEO services.
If you are competing against other local dental practices that are looking to rank for the same keywords and the SEO company is not only working for you but for others in the same area this could be a conflict of interest.
There are plenty of SEO companies that offer exclusivity within a certain mile radius and this is definitely a big must when selecting the right company.
How Does The Reporting And Communication Work?
You should ask if you will be receiving a monthly SEO report and what exactly is included in that report.
Also ask to see an example of that report and have the SEO company explain in detail exactly what it shows so you completely understand how to measure the SEO efforts down the road.
You might also hear nightmare stories of how some dental practices get left in the dark once they start paying for SEO or Marketing services. You want to ask who is your point of contact and how often are they available to speak.
The last thing you want to have to do is email or use a support ticket where you just become a number that has no priority to getting your questions answered.
A good dental marketing agency will have incredible communication and elite customer service.
Conclusion
There are many factors to consider when choosing a dental SEO company. First and foremost, it is important to find a company that has a proven track record of success.
Look for a company that has worked with dental practices of all sizes and can provide you with case studies or testimonials from satisfied clients.
It is also important to find a company that offers customized dental SEO services.
One-size-fits-all marketing plans may not be effective for your dental practice, so it is important to find a company that will take the time to understand your unique needs and develop a customized plan to help you achieve your goals.
Finally, be sure to ask about pricing and contract terms before making any commitment.
By taking the time to find the right dental SEO company, you can ensure that your practice will be well-positioned to attract new patients and grow in the years to come.
Remember an experienced and well rounded dental SEO marketing agency will be extremely transparent about their experience in the dental industry, show proof of success and express passion for helping dental practices achieve real results.