Dental practices have been growing in popularity all across the country. This is likely due to the fact that more and more people are becoming health-conscious and are looking for quality dental care.
If you are a dentist who wants to grow your dental practice, then I would like to share with you a few growth strategies that you can implement.
I have been consulting in this space for years, working with hundreds of dental practices. Having the chance to fully analyze and help some of the top performing orthodontists practices you start to notice keys things.
In this blog post, we will discuss three growth strategies that are guaranteed to help you achieve your goals!
These are critical things that are all shared amongst the top practices and there are numbers and data to prove it.
Inbound Patient Lead Generation
Any dental practice that wants consistent growth and success needs to generate fresh inbound leads to grow its patient base.
There are a number of digital marketing strategies that can be used to generate inbound patient leads.
Facebook ads and Google pay per click are two effective methods when done correctly.
SEO can also be used to drive traffic to your website organically and increase the chances that potential patients will find your dental practice when they are searching for dental services online.
By using a combination of these digital marketing strategies, you can give your dental practice the best chance of success.
Here are a few key take aways when it comes to each of these digital marketing campaigns.
Facebook ADS
- Work great with Incentive based offers.
- Great for retargeting potential patients who landed on your website.
Google PPC
- Excellent with a great deal offer, proper keyword research and correct targeting options.
Search Engine Optimization
- If you have proper on page SEO from great keyword research and competitive analysis that would be the first step.
- Off Page SEO: Getting high quality and relevant links pointing back to your site will help increase your authority and relevance. In return your site will boost higher in the organic search results.
- Additionally you would want an optimized Google Business Profile attached to your overall optimized website.
GBP's are incredible and are the top local clicked placements for local search terms. They also display your reviews which help with conversion.
Dental Marketing Software With Key Components
As any dental practice knows, organization is key to success. Appointments, patient files, and insurance information all need to be carefully tracked in order to provide the best possible care.
And these are just a few core things. Many practices forget or might be unaware of how important followups from marketing efforts are for real growth.
I know this from experience and i also know what an overwhelming hassle this could be. It is the reason why we created Practice Beacon.
Good dental marketing software can help with organization by keeping track of patient contact information and providing reminders for follow-up appointments.
In addition, dental marketing software should be helping your team work your marketing plan in a seamless system while freeing up your time spent with patients.
Reputation And Retention
As a dentist, one of the most important things you can do is maintain a good reputation.
After all, your patients are entrusting you with their oral health, and they need to be able to trust that you will provide them with quality care.
Google reviews can be a great way to build up your practice's reputation.
When potential patients search for dental practices in their area, one of the first things they'll see is your Google rating. If you have a high rating, it will give them confidence that you're a reputable practitioner.
Also, take the time to respond to any negative reviews. This shows that you're willing to listen to feedback and make changes where necessary.
If you have not set up your an outreach campaign to help generate positive reviews through you practice software you are missing out on some amazing feedback.
By taking these steps, you can help ensure that your dental practice has a strong reputation and will assist with overall branding and search marketing efforts.
A Great Treatment Coordinator
This is by far one of the most important key players in your practice. So important that it inspired me to write a whole book on this topic called The Ultimate Treatment Coordinator.
There is no coincidence that the nations top 1% of orthodontic practices all share an incredible treatment coordinator.
A great treatment coordinator is someone who is patient, detail-oriented, and has excellent communication skills.
As the first point of contact for patients, they play a crucial role in ensuring that each one feels comfortable and confident about their treatment plan.
They need to be able to explain complex dental procedures in layman's terms and answer any questions that patients may have.
In addition, they must be able to stay calm under pressure and juggle multiple tasks at once. They also will understand the importance of the Doctors time.
In order to grow the doctor needs to see more patients. The treatment coordinator can have great time management systems and processes in place to optimize the whole schedule.
A great treatment coordinator is the glue that holds a dental practice together and helps to ensure that every patient has a positive experience.