Orthodontists are one of the most sought-after specialists in a doctor’s office, but it takes a lot of work to get new clients through the door. It is a competitive practice, with some industry insiders reporting more than 30 percent of orthodontists close their doors within three years of opening due to drop offs in new patients.
Since orthodontist is a profession which is growing faster in the United States. Orthodontists are dealing with all kinds of patients who are young or adults or elders. The number of patients is increasing at a very fast pace, so all the orthodontists are engaging themselves in practicing marketing and online advertising on an everyday basis.
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Marketing and advertising for your practice does not have to be expensive, time-consuming, or overly technical. While there are plenty of books and courses on marketing and I’m sure you’ve seen the marketing secrets, if truth be told, the biggest secret to marketing success is really as simple as connecting with your patient at their point-of-need. Whether that is via print marketing, social media marketing, email marketing or whatever tool your practice is lacking right now — simply ask yourself this: “How can we connect our patients with us during their point-of-need?. You can also start off by consulting experts in the field like Hip Agency, Hip Agency shows endless ways to do orthodontics marketing.
Using a targeted marketing strategy, you can distinguish yourself from the competition, boost your conversion rate and improve your bottom line. Leverage these strategies to create a strong marketing campaign that’ll improve your practices and help generate more revenue.
Build relationships with area dentists
Let’s face it: referrals from dentists are one of the best ways to get new patients. Dental patients already know they need your services, whether it’s now or later. And, if a patient trusts and values their dentist, they’re likely to trust you as well. Don’t take this for granted though. Orthodontists should be interested in building relationships with area dentists. While patients may come through your practice’s door because they’re aware of the need for orthodontic care, it helps to know which dentists refer their own patients for orthodontic work. Orthodontics isn’t just related to tooth alignment; it can also help people avoid surgery or surgery recovery.
How?
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If you want to have professional relationships with other dentists, try making time in your schedule to meet local dentists for coffee, and attend networking events where colleagues gather.
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Keep your dentist network in the loop by sending them interesting, relevant industry articles.
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Send them thank-you notes for every patient referral, it will help to cement the relationship.
Think local
One important element of SEO is to establish a local presence. The first step is to create a Facebook page, but don't stop there. You should also make personal connections with prospective patients.
One tip for marketing orthodontists is to consider advertising on a local Facebook page or a Google Adwords campaign. These advertising channels can be an effective way to market braces and Invisalign to the parents of children whose teeth need straightening and braces. If you can attract a significant number of in-market patients, social media marketing is a cost-effective way to target potential new patients.
Generate Educational Content
If you want to build a panel of patients, then you must create relevant content that will improve your search rankings and help position you as an expert. To keep up with the marketing of other orthodontists, you need to publish content that is both timely and relevant. Doing so not only helps with SEO but also positions you as a trusted orthodontist in your area.
How?
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Post educational, “evergreen” content on your websites. It's important for this content to be “evergreen” because it must still attract viewers if it's months or years old. This content can be articles like “e.g. “How To Care For New Braces ” and “7 Foods To Avoid When You Just Had Braces.
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Orthodontists should create content. They should also feature other types of content, such as blog posts, videos and free downloads.
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Use your existing digital assets to share on your social media platforms. For example, you could demonstrate procedures during consultation videos on your website.
Offering Incentives
There are a number of ways to achieve patient acquisition for orthodontists, including offering incentives to new patients. Offering incentives to customers is one of the best ways to encourage people to purchase your product.
If you offer a free consultation or a discount on services, you’ll find it tends to be a lot easier to sell your services.
Gather feedbacks
Ask for feedback from patients who turn to social media for referrals, and after they’ve had the chance to review you on the web, make sure they leave a review of your practice on Google or Yelp. Your happy customers will help you build your positive reputation.
Remember that after patients search online for orthodontists and turn to social media for referrals, they're looking at ratings and reading reviews. They want to know what other patients think of you and how satisfied they are with your services. Online reviews can also help
Takeaway
A strong, positive online presence will benefit you no matter what sector you’re in. But for Orthodontists, having an effective online presence is especially important. Whether your patients are searching for a specific procedure to help straighten their teeth, or just searching for a local orthodontist near them—you need to rank high on those searches. It’s vital to have a consistent digital strategy because patients now view your website as being as important as making a phone call or a visit to your office.