So, you’ve finally made the decision you’re going to start marketing your dental sleep practice in hopes of generating more patient leads. That’s fantastic news! The only problem is: you don’t know what type of content you should create to get things moving.
To save you the time of scouring the world wide web for inspiration, we’ve outlined five types of content you can start creating today to generate new patient leads for your dental sleep practice.
- Create blog posts that educate and inspire your audience to take action.
- Produce video marketing that personalizes your dental sleep practice.
- Let your patient testimonials do the talking.
- Engage and learn from your audience with surveys.
- Educate your patients on the go with mobile-friendly podcasts.
Let’s dive right in!
Create blog posts that educate and inspire your audience to take action.
One of the most common types of content you can create for your practice is blog posts. Blog posts are written entries consisting of text, photos, videos, images, etc., that you post on your blog. A blog post serves two primary purposes for your audience. The first is to provide information that helps solve a problem for your website visitors.
Millions of prospective patients search for solutions and doctors for their sleep-related breathing disorders (SRDB) every month. As a subject matter expert (SME), you have a sizable opportunity to be the go-to resource to help those who struggle with sleep apnea. Providing blog posts that answer common questions around the topic is a great way to inform your patients on the health risks and symptoms of SRDB and build trust with them. Well equipped with valuable sleep apnea information, you enable your audience to seek professional help, which leads us to the second purpose of creating blog posts; taking action.
Blog posts can be a powerful tool for enticing your audience to take action with your practice or organization. By consistently addressing their core issues and questions with valuable blog posts, they’re more likely to sign up as a new patient or customer. Dental sleep practices and organizations that empower their patients to become knowledgeable about sleep apnea issues create patients that will, time and time again, support and refer more business.
Leverage your expertise and put your digital pen to paper by creating blog posts that answer common questions about sleep-related illness. In turn, you will build an audience that consistently advocates for your practice and will seek out your treatment.
If you want help creating lead generation worthy content, drop us a line.
Produce video marketing that personalizes your dental sleep practice.
If you want to increase your website traffic and conversions, creating high-quality videos is essential for your content marketing strategy. Over 80% of marketers who use video in their marketing efforts reported higher traffic counts and more leads on their website. That should tell you about the impact video can have on growing your dental sleep practice.
Why is video marketing so powerful?
Videos personalize your practice. It puts a face to a name (and to your content) and makes it easier for folks to develop a personal relationship with you. With a growing patient base that prefers to watch a video rather than read an article, it’s imperative to produce videos that educate your audience on your products, services, and health topics that have real effects on their lives. With an arsenal of high-quality videos, you can open the floodgates to a new wave of patients.
Not equipped to make high-quality videos? We have the tools and resources to help. Contact us to learn more about our video marketing services.
Let your patient testimonials do the talking.
Second, to none, your patient testimonials are your most potent piece of content you can use to generate more business for your dental sleep practice. Showcasing positive patient feedback about your service, treatment techniques, and results validate you as an expert in your respective field and demonstrate to new patients that they can come to you for sleep apnea care. Use your patient base to your advantage to expand your marketing reach.
Interview or survey patients that have been with you since the early goings and let their results and words do the marketing for you. When prospective patients see that others with similar issues have been successfully diagnosed and treated by you, it will give you instant credibility as a dental sleep professional, only favoring your odds to gain new business with them.
Engage and learn from your audience with surveys.
Are you looking for a more engaging type of content? Then surveys are your answer. Surveys are great for getting insights from your audience and using their responses to fuel your content engine. For example, suppose you wanted to get a pulse on how well-versed your patients are on restless leg syndrome (RLS).
In that case, you could create a survey with a series of questions on the topic and then determine from their answers if they know enough about the subject matter or not. If not, you have fuel and audience validation that creating more content on RLS will better educate your patients and encourage them to share the information with friends and family who may be struggling with it.
Learning from new and existing patients is valuable in determining what content you should produce and the topics you should address. If you’re ready to make your audience part of your content engine but unsure how to start creating impactful surveys, reach out to us to help you in your marketing journey.
Educate your patients on the go with mobile-friendly podcasts.
We know calling anything “hip” is way out of style nowadays, but if you’re looking for a piece of content that is all the rage right now, podcasts are the way to go. With so many hours in the day and daily schedules already jam-packed with virtual meetings and constant screen staring, sometimes people just want to plug into their favorite podcast and tune out all the rest of the noise. Who knew listening to other people talk would grow in such popularity, but it has, and it’s here to stay, which bodes the question; are you taking advantage?
One of the main benefits of podcasts is on-demand access. Being able to listen wherever and whenever you want attracts new listeners to podcasts every single day. People like convenience and podcasts provide a convenience factor, unlike any other piece of content. Without interrupting or bugging its listeners, popular podcasts have learned how to grow a mass following by finding the right talent to speak to highly desired topics.
If you’ve ever thought about starting a podcast, there is no better time than now. Creating a desirable podcast takes time and patience, so if you’re feeling overwhelmed about where to begin, give us a shout. We can help you identify the right tools and resources to get you well on your way to becoming a podcast guru.
Well, that’s all, folks. Now you have some content ideas to begin stockpiling your marketing machine to reach new audiences and generate new business for your dental sleep practice.
If even after reading this post, you still feel lost about what content you should choose to create or how to publish and share it, have no fear because we’ve got your back.
Drop us a line; we’d love to learn more about your current marketing efforts and how our services can help elevate your content marketing game.