In this blog, we are going to review the best dental practice marketing strategies to make your dental practice grow. This guide will be perfect for dentists that are new practice owners to build up their patients or for experienced dental office owners to reboot their marketing strategy.
Marketing Ideas for Your Dental Office
In addition to this blog, if you'd like step by step instructions, check out our “Best Dental Practice Marketing Strategies” whitepaper, which will provide you with proven marketing ideas for your dental office.
Below are 11 proven marketing strategies your dental practice can use to grow:
- Optimize Your Google My Business Page
There are two main areas new patients can find your practice. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search.
- Build a Professional Website
When you purchased or built your dental practice, did you invest in the interior of your facility? Of course you did! You invested in high quality dental machinery, a comfortable waiting area, and clean patient rooms. First impressions make a big difference.
Your website is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.
In additional to how it looks, your site will need to make sure it includes the necessary technical enhancements that Google cares about.
- Research Your Competitors’ SEO Strategies
You don’t need to recreate the wheel when it comes to starting your SEO strategy. Your dental practice can create a winning SEO keyword strategy in your local city using the free tool, Google Ads Keyword Finder. You can sign up for it here.
- Optimize Your Website for SEO
Building a website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. Often dentists have a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.
- Set Up Analytics to Track Leads
One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool.
- Start a Blog
Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city.
Here are some reasons why you should blog:
1. Showcase your expertise to potential clients
2. A blog adds new keywords to your strategy
3. A blog can pass "link power" to your service page
- Get Listed in Relevant Dental Directories
In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps.
Aside from the hundreds (or even thousands) of traditional directories your business could be a part of, Here are more than 40 dentist directories your dental practice should join.
- Connect with Your Customers on Social Media
Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clientele like and share your posts.
- Advertise on Google Ads
While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.
- Ask Patients for Reviews
While getting found via SEO, Advertising, and Social Media is a big part of our dental marketing strategies, having positive reviews is vital to clients choosing your dental practice. We recommend that you create an internal strategy on your team to ask for reviews from your patients on Google or Yelp to start. It’s important that your clients give your dental practice 4 and 5 star reviews.
- Create an Email Marketing Strategy
An email marketing strategy can be helpful to your business in many ways. According to medcitynews.com, over 90% of adults want better email communication from their doctor, and similarly their dentist.
To get the full guide with step by step instructions to build your dental internet marketing strategy, click here.
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