Grow Your Business with New Clients

Are you wondering how to attract new patients to your dental practice? Read our blog to learn about your patients and your marketplace, how to attract new patients to your dental practice, and how to retain your patients and earn more referrals.

Blog By:
TheBusinessClinic

Are you wondering how to build a business website for your dental practice?

Are you considering creating a website using Wix, Squarespace, Weebly or WordPress?

Do you already have a dental website and you’d like it to help you get more patients?

Some dentists think of their dental websites as simply being an online brochure. These websites typically don’t generate any new patients for their practice.

Other dentists recognize that their dental website is the online headquarters for their practice. These dental websites are usually one of the main sources of new patients for their practice.

Even if most of your patients are coming to your clinic through a referral, every potential new patient will still visit your website at least once during their decision-making process.

According to research company, BIA/Kelsey, 97% of people use online media, such as websites, when researching new products and services in their local area.

To make a website to grow your practice, we wrote this article to help you learn how to build a dental website, including:

Does web design matter?

According to a recent study, researchers found that 94% of all feedback for losing trust in online health websites was related to poor interface design and site navigation. Yes, website design matters.

What is a website?

            
• A collection of web pages that you can view using a web browser.
            
• Stored and made publicly available on powerful computers called website hosting servers.
            
• Your practice’s online headquarters where patients can book appointments or call your clinic to learn more.

What are the benefits of having a business website?

Websites benefit your business by:

            
• Making your dental practice easily found online for potential new patients.
            
• Growing your practice through online appointment bookings.
            
• Promoting what makes your practice unique from your competitors.
            
• Educating your patients on your dental services while demonstrating your expertise.

How does a website work?

To access a website, you need:

            
• A website containing web pages and digital content.
            
• A server (powerful computers) to store the website and make it publicly available.
            
• A domain that acts as the server’s address.

What are your options for building a business website?

Your options for how to build a website are:   

            
1. Custom-built websites that are fully customizable, require technical expertise to create, and can be expensive to build and maintain.
            
2. Do-it-yourself website builders, such as Wix, Squarespace, and Weebly, which are inexpensive, easy to use, but lack functionality and performance features.
            
3. Content management systems, such as WordPress, that are balanced between functionality, ease of use, and affordability.

To help you choose your best option, we’ll also examine the pros and cons of every option and provide our recommendations on how we build a dental website.

To learn more, please read our article:

Website Design: How to Build a Business Website Using Wix, Squarespace, Weebly, or WordPress