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Dental Marketing (The Gathering of Intelligence)

4/2/2019 1:20:04 PM   |   Comments: 0   |   Views: 96
Many dentists believe that Google Ads are singularly and narrowly purposed.  Let's drive some traffic to my website (or, so they say).  Hopefully, in the end, some of this traffic will actually place a call to my office and all will be well.  Google Ads, quite honestly, is capable of a whole lot more!  Yes ... a well-written ad can drive a whole lot of traffic but, in the end, traffic is only the beginning!!

So then .... what "icing on the cake" benefits are available with a structured and properly organized Google Ads Account?  Please consider this next paragraph (and, keep in mind, these things are only the beginning):

Google Ads can also drive phone calls.  Google Ads can also drive data.  Google Ads can also drive strategy.  Google Ads can also drive references.  And ... Google Ads can also drive "intelligence" (again ... a properly structured account will systematically compile multiple "buckets" of data ... all of which can be studied and/or interpreted).  Actionable patterns emerge, of course (actionable intelligence is rendered).

Bottom Line:  Google Ads can be the foundation for an entire marketing strategy (local, actionable intelligence is by far the dominant feature of a well-rounded Google Ads campaign).  So ... are you beginning to see? ... it's not just the traffic!  Traffic is only the beginning!!

What is the key to all of this?  It all starts with proper structure, sound organization, and reliable systems.  These things are key!  Structure refers to geography (a physical location whereby your Google broadcast signal is disseminated into).  Organization refers to "stacking" (the hierarchical organization of various broadcast elements within a certain geographic context).  Systems are the "scoring" formulas (the rules by which all broadcast elements are either deemed viable/sustainable or impracticable/unsustainable).  This is the framework.  This is the foundational platform from which a Google Ads broadcast can ultimately survey or poll your captivated public.

That's it!  It's not rocket science (but there is a lot of science that governs and moderates the development of any given broadcast).  It's also not an auto-pilot consideration (there is a lot of involvement required).  Anyone can learn it!  Anyone can do it!!  But not everyone is predisposed toward patience and perseverance (invaluable traits when dealing with local market volatility and the added mix of stiff competition).

If local dental marketing is something that you feel might work for you (please don't hesitate to consider the myriad benefits of Google Ads Marketing).  A traffic enhancement ... yes ... and so much more!!

Wishing You the Best!
Steve
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