Nina Interactive Web Design Blog
Nina Interactive Web Design Blog
Everything related to web design, working with a web developer, and managing your website.
Nina Litovsky

How to evaluate web design proposals
When you receive proposals from web design companies, how do you know which one offers the most cost-effective solution for you, both now and in the long term? The following post aims to put web design prices in context, to help you see the full picture of what you are being offered and what the...  Read More
Contracts and outsourcing web design to foreign companies
Q: Should I outsource my graphic/web design needs to a foreign freelancer or company?A: If you are on the American soil, you want to hire someone who is subject to US law, so you can have legal recourse in case things go wrong. American vendors are fully accountable to US law while foreign vendors...  Read More
Getting started with a professional website
As a small business owner, you should have a professionally designed custom website. Despite what many doctors think, it does matter how your website looks. People nowadays expect to see good-looking and well-functioning websites as a standard, so you should have one too, if you want to stand out...  Read More
Using marketplace websites for logo design
There was a discussion on Dentaltown about using crowdsourcing websites to obtain logo design services. One important thing to understand is that by using crowdsourcing services, you’re not necessarily getting more bang for your buck. It’s as if you go to a sale at Walmart and get lots...  Read More
Stock templates vs. custom-designed websites
If you are serious about your marketing strategy and if you envisiongrowing your medical practice as any entrepreneurshould, then you should have a custom website. Generic stock templatesmay seem like a quick fix, but in the long term they just don’t cut itfor two reasons...(I wish I could...  Read More
Do I Need a High-End Website, What Do My Patients Say, and How Much Does It Cost?
If dentists think high-end, they will eventually start getting more upscale patients. But to become high-end you have to be an entrepreneur, which means you have to reinvent yourself and go beyond what's standard in your industry. Since this blog is about web design, let’s see how having a...  Read More
Rate Doesn't Matter
Here is my article on the subject of web development rates. It shows why it's misleading to judge a developer by their rate, and it lists other, more important, qualities in your prospective developer that you should look for. It'swritten for graphic design and marketing agencies, but it's also...  Read More
Website Templates: To Use or Not To Use
Here is . It's written for graphic designers, but it's well-suited to be read by dentists as well, because it brings up points you should consider if you are contemplating on building or redesigning a website for your practice.  Read More
Don't chain your online presence to any particular vendor
If you buy a website plan from a company that makes templated websites and hosts them on their proprietary platform, you are tying yourself to that particular company and make yourself dependent on their terms. Rather, you should get a custom website that is created around the needs of your...  Read More
SEO is mostly about writing and networking
Don't expect your website to do SEO wonders for you. I am highly skeptical about any "SEO improving" features advertised by companies that sell website packages. Likewise, I would suggest being cautious about those SEO marketers that make you feel like there is some secret to SEO and that it should...  Read More
Custom website is easier to update
If you buy a website plan from one of the companies that sellmass-produced templated websites (for example, a subscription plan thatcomes with a website builder has your site hosted on the company’splatform), chances are the admin interface will be confusing for you andyou have to go through...  Read More

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